Email marketing is entering a new phase. In 2011, cross-channel integration, smart data and relevance will be key to email marketing success and highlight some of the legal issues connected with email.
Are your emails legally compliant? Do you understand the issues of data collection? Do you know the new regulations by major email providers?
The new Emarsys article for the E-commerce Law & Policy magazine explains these and other issuse and provides you with insight into how you can embrace the opportunities provided by email while staying legally compliant.