At Emarsys, we’ve found that in the ever-evolving landscape of marketing technology, it’s critical to stay ahead of the curve. One way to do this is to listen carefully to what our customers want and what they appreciate about our platform. That’s why, as a leading provider of omnichannel marketing automation solutions, we’re so gratified to once again emerge as a frontrunner in the latest G2 ratings for Q2 2023. Customers singled us out for recognition in loyalty management, ecommerce personalization, location-based marketing, transactional emails, marketing analytics, and mobile marketing

Let’s delve into the details and discover why we continue to lead the way in these pivotal areas.

Loyalty Management

As marketers know, loyalty management plays a pivotal role in customer retention and fostering long-term relationships. Emarsys’ dedication to delivering exceptional loyalty management solutions has earned us top ratings on G2 from satisfied customers using the platform to attract and retain loyal customers. We listen carefully to what marketers need to continually upgrade how our platform empowers businesses to develop and execute highly personalized loyalty programs, rewards, and targeted campaigns. Our customer-centric focus has enabled brands to drive customer engagement, increase repeat purchases, and cultivate brand advocacy, and our recognition as leaders in the automation of loyalty management means our customers are seeing results.

Ecommerce Personalization

Gone are the days when marketers could create one uniform message and inspire meaningful action from prospects and customers. Today, personalization is the key to attracting and retaining customers. 

Emarsys is designed for marketers looking to master both the art and science of marketing, and nowhere is this more apparent than in the capacity we offer for ecommerce personalization. By leveraging artificial intelligence and machine learning, we enable businesses to deliver tailored experiences at scale. From dynamic product recommendations to personalized content, the Emarsys platform empowers brands to engage customers throughout the entire customer journey, resulting in higher conversion rates and increased customer satisfaction. We were proud to emerge as a leader in G2’s ratings for our ecommerce personalization efforts.

Location-Based Marketing

As consumers become increasingly mobile-oriented, location-based marketing presents businesses with significant opportunities. Emarsys’ expertise in this field has been widely acknowledged in the G2 ratings. By harnessing geolocation data and customer behavior insights, we help businesses create hyper-targeted and contextually relevant campaigns. Whether it’s delivering location-specific offers or driving foot traffic to brick-and-mortar stores, we equip marketers with the tools to maximize the impact of their location-based marketing strategies. With recognition by our customers from all over the world, including Europe and Australia, we help businesses thrive and grow where they are. Our high user adoption ratings mean that our customers know they can count on our platform to meet their individual, localized needs.

Transactional Emails

Transactional emails represent a crucial touchpoint in customer communication. Emarsys has established its leadership in this area, earning high praise on G2 for our transactional email capabilities. With our intuitive platform, businesses can effortlessly design, personalize, and automate transactional emails, ensuring consistent brand messaging and exceptional user experiences. Our robust tracking and reporting functionalities further empower marketers to optimize their transactional email campaigns and drive engagement.

Mobile Marketing

The proliferation of mobile devices continues to transform the marketing landscape. We’re committed to leading the way in mobile marketing, so it’s gratifying to have received top ratings on G2 for the category of mobile marketing. With our comprehensive mobile marketing capabilities, including SMS, push notifications, and in-app messaging, we strive to offer clients the ability to engage their customers in mobile-native ways. 

And while the recognition feels good, we aren’t ones to rest on our laurels. That’s why we continue to innovate in this space, including by our latest announcement of Mobile Wallet, which will give customers the capacity to launch personalized campaigns with mobile wallet passes such as digital vouchers, coupons, tickets, and loyalty cards.

Leadership Across Enterprise, Small Business, and Mid-Market Categories

In this G2 report, our influence extended across businesses of all sizes. In the Q2 2023 G2 ratings, we’ve established our platform as a leader not only in the enterprise category but also in small business and mid-market segments. This recognition showcases our versatility and commitment to providing tailored solutions that cater to the unique needs and goals of organizations of all sizes. Our ability to adapt and deliver exceptional value across diverse market segments underpins our industry leadership.

Continuing to Grow

Our performance in the Q2 2023 G2 ratings reaffirms our standing as a driving force in the marketing technology space. Through our innovative solutions in loyalty, personalization, analytics, and more, we’ve received confirmation that we continue to empower businesses to thrive in an increasingly competitive landscape. Additionally, our leadership across enterprise, small business, and mid-market categories underscores our commitment to delivering tailored solutions that drive success at any scale. 

But while high ratings from our customers feel great, we’re not finished by any stretch. We continue to refine and upgrade our platform, and we keep listening to our customers, who light our path forward.