SAP is a Leader in the 2026 Gartner® Magic Quadrant™
For a seventh consecutive time, we’re recognized in the Leaders Quadrant.
Our Innovations
With AI at its core, SAP enables teams to orchestrate intelligent, meaningful experiences that strengthen customer relationships, drive loyalty, and drive meaningful business impact.
- Scale real-time, AI-powered engagement across channels: Leverage Joule and embedded, predictive AI for intelligent audience segmentation, content creation, and real-time triggering to deliver 1:1 personalization at enterprise scale.
- Drive measurable impact through event-based, behavior-led orchestration: Activate real-time engagement events, advanced triggers, and omnichannel automation to deliver timely experiences that increase retention, revenue, and loyalty.
- Unify the customer experience with native SAP integrations: Connect marketing, commerce, service, loyalty, and sales with customer and operational data to orchestrate seamless, personalized journeys across the entire lifecycle.
- Operate globally with enterprise-grade flexibility and trust: Rely on proven customer satisfaction, global scale, privacy-first design, and deep SAP ecosystem integration to power personalization for midsize to global organizations.
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Omnichannel Personalization, Built for Enterprise
SAP Engagement Cloud brings together AI-powered orchestration, real-time customer and operational data, and omnichannel engagement to deliver intelligent personalization at an enterprise scale. With native SAP integrations, it enables teams to connect journeys across the business, anticipate customer needs, and drive measurable growth.
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About Gartner Research
Gartner, Magic Quadrant for Personalization Engines, by Penny Gillespie, Jason Daigler, Michael Ro, Ross Cosner, 2 February 2026
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