Email Automation Software That Delivers On Enterprise Ambition
Industry-leading deliverability meets real-time AI-powered personalization
Our email automation software connects the dots between data, content, and channels, so you can deliver personalized campaigns faster, smarter, and at scale.
Email automation that balances sophistication
with ease of useEnterprise email marketers are tasked with driving the lion’s share of revenue. They need to be able to quickly segment contacts, integrate email into the omnichannel mix, personalize emails, track results, and optimize campaigns all within one email automation software solution.
Quickly build dynamic, predictive segments
Achieve 99% deliverability
Integrate with best-in-class technology partners
Prove revenue contribution with advanced email reporting
Create AI-powered segments to trigger email automation
Our email automation software allows enterprise marketers to effortlessly segment contacts based on data from any source, including their behavior across all customer touchpoints. Launch tailored email campaigns to segments with the highest revenue potential based on predicted actions and product affinities.
Automate a single send or orchestrate a campaign
From sending transactional emails that blend with your brand’s look and feel to orchestrating strategic multi-email, cross-channel campaigns, our email automation software gives you the agility to do it all from a single platform. With simple data onboarding, you’ll see great efficiencies with your IT teams.
Explore SAP Emarsys features, use cases + more
Email Automation That Integrates with Your Tech Stack
SAP Emarsys integrates seamlessly with platforms like Google Analytics and Shopify to power real-time, behavior-driven email automation. With Google Analytics, automation triggers can launch targeted emails, like follow-ups after brochure downloads or abandoned views. SAP Emarsys uses Shopify data to power segmentation and automate email programs for cart recovery, product recommendations, upsells, and retention.
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer vs a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Build smarter emails faster
Drag and drop images, block-based content, and personalization tokens straight into your email designs. Add personalized product recommendations and special offers into emails based on browsing behavior, product affinity, and past purchase history.
Optimize email campaigns based on performance
SAP Emarsys helps large-scale B2C brands understand their customers and drive profitable growth with insightful AI-powered analytics. Our reporting capabilities are baked into the platform, making it easy for mature marketing teams to understand what’s working and pivot quickly to improve any under-performing metrics.
Hear it from our customers
Customer stories
Learn more about how cross channel marketing fits into our wider customer engagement platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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