AI-Driven Email Marketing
Industry-leading deliverability meets real-time AI-powered personalization
Convert buyers and drive repeat purchases with AI email marketing that enhances relevancy and convenience through personalization.
AI email marketing that balances sophistication with ease of use
Email marketers are tasked with driving the lion’s share of revenue. They need to be able to quickly segment contacts, integrate email into the multi-channel mix, personalize emails, track results, and optimize campaigns all within one AI-powered email marketing solution.
Quickly build dynamic, predictive segments
Achieve 99% deliverability and reduce send anxiety
Personalize product recommendations with predictive intelligence
Prove revenue contribution with advanced email reporting
Build emails that will inspire and engage customers
Drag and drop images, block-based content, and personalization tokens straight into your email designs. Add personalized product recommendations and special offers into emails based on browsing behavior, product affinity, and past purchase history.
Automate a single send or orchestrate a campaign
From sending transactional emails that blend with your brand’s look and feel to orchestrating strategic multi-email, cross-channel campaigns, SAP Emarsys gives you the agility to do it all from a single platform. With simple data onboarding, you’ll see great efficiencies with your IT teams.
Create AI-powered, data-driven segments
Effortlessly segment your contacts based on data from any source, including their behavior across all customer touchpoints. Launch tailored email campaigns to segments with the highest revenue potential based on predicted actions and product affinities.
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Personalize emails every step of the way
SAP Emarsys connects you to the data you need to scale 1:1 personalization across every email throughout the campaigns you create. Use AI in your email marketing to tailor and personalize email subject lines or content based on your customers’ engagement levels, lifecycle stages, or predicted reactions.
Preview and test emails at scale
See your emails through the eyes of your audience and send campaigns with confidence. Inbox Preview allows marketers to view how email campaigns will be displayed in the inboxes of the most popular desktop, web, and mobile email clients.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Verify deliverability before you hit ‘send’
Drive quick marketing results by reaching more subscribers with your email campaigns. Deliverability Advisor analyzes your email marketing campaigns before you hit send and provides actionable guidance to ensure your emails reach inboxes.
Optimize email campaigns based on performance
SAP Emarsys helps you understand your customers and drive profitable growth with insightful AI-powered analytics. Our reporting capabilities are baked into the platform, making it easy for you to understand what’s working and pivot quickly to improve any under-performing metrics.
Hear it from our customers
Customer stories
Learn more about how AI email marketing fits into our wider customer engagement platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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Frequently Asked Questions
AI Email Marketing uses artificial intelligence to personalize and optimize email campaigns at scale. It can tailor content, subject lines, product recommendations, and send times — all based on real-time customer behavior and preferences. AI also enhances subscriber segmentation by automatically identifying patterns in customer data, enabling marketers to target audiences more precisely and deliver messages that resonate. The result is smarter, more relevant email campaigns that boost engagement, conversions, and customer loyalty - minus the manual effort.
With SAP Emarsys, marketers can launch batch, triggered, transactional, recurring, and broadcast email campaigns. These include cart recovery, purchase confirmations, seasonal promotions, and legal updates — all easily automated and personalized to drive revenue.
Yes. SAP Emarsys is built for ecommerce brands, combining AI personalization, predictive analytics, and automated segmentation. It helps convert shoppers, boost average order value, and create loyalty through highly targeted email programs.
SAP Emarsys uses personalization tokens to dynamically insert contact-specific data into email content. Tokens pull from customer data fields and are reusable across campaigns. Marketers simply drag and drop tokens into emails, ensuring each recipient sees content tailored to their profile. Fallback text can be added for missing data to maintain message consistency.
Yes. Our built-in AI-assisted subject line generator analyzes email content to create multiple subject line suggestions. Marketers can fine-tune results by adjusting tone, adding personalization, or requesting specific keywords, helping to increase open rates.
The AI-assisted Subject Line & Preheader Generator in SAP Emarsys uses AI to create preheaders based on subject lines and email content. Marketers can review and select variants, ensuring optimal inbox appearance and improved email engagement.
SAP Emarsys achieves 99% deliverability with Deliverability Advisor, which scans campaigns before sending. It identifies issues that may impact inbox placement and offers actionable insights to optimize campaigns and maximize reach.