Traditional retail will never be the same
Even before the onset of COVID-19, long-established retail models were being challenged. But the threat of the virus delivered the final blow as many countries were forced into nationwide lockdowns.
Nearly all retailers (save for a select few) have had to close their doors, eliminating an important customer touchpoint, not to mention losing their in-store revenue. The result: Traditional retail, as we knew it, is forever changed.
Brands that responded to COVID-19 with a digital-led strategy are still driving business results
The good news: Retail brands that have prioritized or completely shifted to a digital-led strategy are still delivering engaging customer experiences and still driving business results.
But for those brands still accustomed to the old ways of retail, or those just now transitioning, what does a successful digital-led strategy require?
In this ebook, we share with you the 5 ingredients of a digital-led strategy that helps brands drive business results.
Inside, clients such as…
- Cue Clothing Co.
- Brand Alley
- World Remit
- City Beach
…offer you the tips and tactics used by their brands to engage customers and accelerate business outcomes — not only to survive COVID-19, but to achieve long-term success in the months and years ahead.
Chris Seahorn · SVP of Marketing & Merchandising, eBags
"The bar is being set really high for customer expectations and relevancy. The way to bridge the gap of personas from segmentation to individualized marketing is a challenge. The marketers that can do that right and work with the right technology platforms to help personalize that message for right, relevant, valuable experiences are the ones that will win. And frankly, customers are going to expect it."