Loyalty Masterclass
Live online | September 24 2025
In Association with 
What's in it for you?
Find out first-hand how leading global brands and industry experts build their direct-to-consumer strategies for enhancing customer loyalty and engagement across marketing, e-commerce, retail, and partner channels.
Explore how top brands turn data into loyalty gold
Learn how the best marketers are combining human creativity with AI-driven insights to design loyalty experiences that feel personal, timely, and emotionally resonant.
Build lasting consumer and partner loyalty
Discover the growth blueprint leading brands are using to create connected, data-driven engagement strategies that reward customer loyalty across every single channel.
Deliver experiences customers remember
Find out how and why CX experts are using AI to build end-to-end engagement programs that align teams, inspire loyalty, and accelerate outcomes across IT, Sales, Service, and Commerce.
Industry expert panels
Gain valuable insights from top senior leaders as they share their expertise, strategies, and best practices in consumer products and D2C.
Real-life use cases
Peek under the hood of real-world loyalty campaigns that drive loyalty through connected data.
Innovation keynote
Learn how SAP Emarsys is revolutionizing customer engagement and delivering innovative loyalty campaigns for leading brands.
Loyalty Masterclass
Agenda
September 24 2025
9:00am EDT | 2:00pm BST | 3:00pm CEST
Welcome and Introduction
Rethinking Loyalty in the Engagement Era
In today’s engagement era, loyalty is a strategic commitment that businesses must cultivate. For brands to thrive, loyalty must transition from a short-term tactic to a vital role of a comprehensive growth strategy.
Join this session as we uncover how SAP Emarsys empowers brands to redefine loyalty—not as an isolated effort, but as a core business process embedded at the heart of your overall strategy.
Discover SAP Emarsys’ product vision, showing how marketers can scale personalized, omnichannel experiences using real-time data, AI, and cutting-edge technologies to nurture customer relationships. You’ll learn:
- How to dismantle internal barriers and create seamless customer experiences
- How brands utilize data and AI-driven insights to transform everyday interactions into high-impact engagement opportunities
- Practical use cases designed to foster meaningful, lasting loyalty across B2C and B2B landscapes
Wella Company’s Winning Formula: Transforming B2B and B2C Engagement Into Loyalty
How does a global leader in the beauty industry with a 140-year legacy evolve from traditional sales to a digital-first, customer-centric approach?
In this session, Wella Company’s Global Vice President of Experience, Technology & GTM Innovation, Aaron Bradley, will share how the brand:
- Breaks down silos and accelerates both B2B and B2C engagement
- Connects data across every touchpoint – whether for everyday consumers or salon professionals
- Drives omnichannel lifecycle engagement and unlocks sustainable growth across all revenue streams
From Social Spark to Retail Success: Biore’s Omnichannel Launch
Bioré’s launch of Bioré UV Aqua Rich SPF at a key retail partner turned social buzz into a powerful cross-channel campaign, driving rapid in-store sell-through and digital engagement that outperformed skincare category expectations.
By leveraging influencer content on TikTok and Meta, Bioré sparked targeted awareness, amplified by a significant surge in product-specific search interest. In this session, Bioré and Blue Wheel share how they:
- Harnessed creator-driven content to ignite consumer demand across social platforms
- Used SAP Emarsys to deliver personalized, geo-targeted campaigns that bridged in-store and online engagement
- Aligned social, retail, and CRM efforts to create a measurable halo effect across the customer journey
This case study showcases how Bioré aligned creativity, data, and technology to transform a retail launch and set a scalable playbook for future retail launches.
Disrupt or be Disrupted: How to Scale Loyalty for the Next Gen of CPG
In a world where retail has long dominated direct-to-consumer engagement, the most forward-thinking CPG brands are now flipping the script—activating their data, embracing agility, and scaling personalization in ways that were once unimaginable. This isn’t about adding points to a program; this is about transforming how your brand connects, converts, and keeps customers.
Join The CPG View’s Don Brett and a panel of marketing leaders for a high-energy, no-fluff conversation on what it really takes to compete in today’s engagement economy. Learn how enterprise giants like Bayer, Pepsico, and Mars are using the right tech, capabilities, and mindset to move faster than the market – and how you can too.
In this session, we’ll show you:
- What “real-time engagement” actually looks like in consumer products
- How to scale personalization across channels—even in complex environments
- The disruptive strategies CPG brands are using to build loyalty without discounts
If you’re still relying on yesterday’s tactics, you’re already behind. If you’re ready to lead the next era of consumer engagement, this is your moment.
Closing Remarks