SAP Emarsys’ platform executes intelligent omnichannel campaigns for customer segments at scale, to turn marketing strategies into revenue  

FCamara, a Brazilian multinational specializing in projects and consultancy for digital transformation, has established a partnership with SAP Emarsys, the leading cloud-based, customer engagement platform, to empower businesses to address the growing need for personalized omnichannel marketing strategies. This collaboration aims to strengthen FCamara’s position as a digital solutions provider in Portugal, offering clients an integrated and holistic approach to digital marketing and customer experience. 

The partnership between these two companies comes as a response to the challenges faced by marketing professionals in an increasingly competitive environment. SAP Emarsys, renowned for giving marketers the ability to be creative and build engagement using centralized customer data and insight, aligns perfectly with FCamara’s vision of using technology to create business value. 

FCamara is responsible for integrating the Emarsys solution into the Portuguese market, enabling marketing professionals to create personalized journeys, drive relevant offers and identify purchasing opportunities more efficiently. 

This customer engagement platform makes it possible to offer AI-leveraged personalized engagement in real time and on a large scale to increase customer retention and loyalty. By adopting this platform, FCamara believes it is possible to leverage revenues in current businesses and increase the operational efficiency of companies in their commercial activity. 

For Paulo Felix, Business Development Director at FCamara Europe, “we are the first partner in Portugal to join Emarsys. Our aim is to capitalize on FCamara’s expertise in implementing and integrating e-commerce, marketplace and digital marketing platforms, combining it with Emarsys’ advanced customer engagement technology. We want to expand our offer in complete and innovative solutions for Portuguese companies and improve customer engagement and experience.” 

Dave Littlechild, VP Expert Solutions Partners, SAP Emarsys comments: “Through our collaboration with FCamara we are empowering marketers with cutting-edge omnichannel capabilities, tailored to defined customer segments. This enables them to elevate customer engagement, foster lasting loyalty, and unlock revenue growth, amidst a rapidly changing digital landscape.” 

The initial collaboration between FCamara and Emarsys will begin in Portugal, with plans for rapid expansion to other geographies within Europe and the Americas. FCamara plans to invest in training internal talent to work with the platform and does not rule out the possibility of future hires. 

FCamara believes that bringing together capabilities linked to technology and marketing, and complementing this with a solid execution methodology, makes it possible to respond to clients’ challenges of growth, efficiency and innovation from an end-to-end perspective, managing the work of the teams themselves, with the client and even with third parties.  

“Dealing with different technologies and service providers is a huge challenge for companies, including in terms of administration and coordinating deliveries and projects. Our aim is to simplify business complexity for the marketing professional, which will enable them to create and share the message at the right time, and empower brands to develop truly valuable programmes,” concludes Paulo Felix. 

About FCamara  

FCamara is a technology and innovation ecosystem that helps companies transform the adoption of digital solutions into business value for medium and large companies. With over 17 years of activity, the Brazilian multinational is present in Europe through operations in Portugal and the United Kingdom. With expertise in the areas of E-commerce, Digital Marketing, Innovation, Agile Software Development, Data and Artificial Intelligence, the group has deep specialization in the Retail and Distribution, Industry, Health, Banking, Insurance and Mobility sectors. More than 1,300 engineers, specialists and analysts are part of FCamara, including the team at the new Artificial Intelligence Centre, which was set up in São Paulo to research and develop new solutions based on this technology. Honored by the ISG Paragon Awards for its solution for accelerating sales on digital channels, it has also received the “Health Leaders” and “Banking Transformation Award” for projects developed in the areas of Health and Banking.  

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