Ryderwear, an Australian based activewear and footwear company has announced a partnership with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes. Emarsys has been chosento deploy its scalable, customer marketing insights solutions to support business growth and enable true 1:1 customer personalisation. 

Formed in 2009 in Adelaide, Ryderwear is a leading activewear and gym apparel manufacturer and distributor with a strong customer base both locally and worldwide. The brand boast partnerships with the likes of bodybuilding legend, Kai Greene and WWE superstar, Natalie Eva Marie. Ryderwear has consistently doubled its growth year on year. In the last twelve months, the business has almost tripled growth by shifting focus from the bodybuilding market to the broader fitness industry.

In light of this significant expansion, Ryderwear required a centralised customer marketing and engagement solution that was scalable for growth in local and international markets across Australia, US, UK and Europe. Ryderwear selected Emarsys to deploy its Data Layer and Loyalty Module, to deliver a true 360-degree view of the individual customer as well as increase customer retention and loyalty. Ryderwear has also deployed Emarsys’ Customer Lifecycle Module (Smart Insights) and Omni-Channel Messaging to boost omnichannel engagement and drive a highly personalised and scalable approach to its customer marketing. 

“Being customer-first requires a complete understanding of every customer across the globe so we can reach them at the right time with the right message. Prior to deploying Emarsys, our customer data was separated into silos. In order to build an accurate picture of our customers we needed a platform that could centralise this data and drive insights that ultimately lead to revenue growth and improved customer LTV.

“Emarsys’ centralised Data Layer will allow Ryderwear to move away from a batch and blast approach to marketing and instead develop each customer relationship on an individual level. From the get-go, Emarsys has been a true partner, working hard to ensure all solutions are deployed efficiently and on-time. The ability to rapidly deploy Emarsys’ platform, as well as Emarsys’ proven expertise in the retail fashion industry with partners such as CUE Clothing and City Beach were crucial factors in our decision-making process,” said Mal Chia, Chief Marketing Officer at Ryderwear.

“We are excited to welcome Ryderwear to the Emarsys family and to support its rapid business growth as it develops and nurtures more personalised customer relationships. We have set a strong target of improved LTV by 40% and are looking forward to working with the Ryderwear team to help them reach this goal,” said Adam Ioakim, Managing Director APAC at Emarsys.

About Ryderwear

Created in Australia 2009, the Ryderwear brand is the ultimate definition of fitness plus fashion. Whether it be gym gear for the hardcore bodybuilder, performance compression wear for the serious athlete or funky street and dress wear for guys who want to look their best, Ryderwear apparel is made for you! Every item in the Ryderwear range is specifically designed to mould to the muscular physique of athletes and bodybuilders of any size. To ensure comfort during physical activity, our products are created using new technology fabrics which draw moisture away from the skin and feel incredibly comfortable at the same time. With Ryderwear, you can be sure that quality, practicality and perfection are never compromised.