New Emarsys research shows consumers plan to let AI buy their clothes, shop for beauty products and even pick their meals. As brought to life in these weird and wonderful AI-generated images
SAP Emarsys has released a series of eye-opening pictures providing a glimpse into the future of US retail. The pictures, which were generated using AI, bring to life the results of a new consumer study, exploring how shoppers will browse and buy with AI in future.
The study, which surveyed over 4,000 US consumers explored the level of trust that shoppers are placing in AI, both online and on the high street.
Key findings include:
- Almost one fifth of Americans (18%) would be open to letting AI define their fashion choices, deciding what looks best and purchasing clothing items on their behalf
- More than a quarter (26%) want to use AI to shop for groceries, suggesting items that are running low in the kitchen
- 16% would go as far as to allow AI to select their meals for them, deciding not just what to buy and eat, but when to eat it.
- 18% would allow AI to guide their reading choices, making automated selections of new books to read
- A quarter of US shoppers (25%) would be willing to let AI automatically select the best beauty products for them
- Over a quarter (26%) would trust AI to curate and manage their morning skincare routines
Using generative AI platform Midjourney, SAP Emarsys has produced a series of images to bring to life the various key findings from its landmark study, showcasing the future of shopping.
Commenting on the research, Megan Hostetler, Global Director of Product Marketing at SAP Emarsys, said; “The findings from this research are a testament to the growing comfort and trust that consumers are placing in AI to make better, smarter, and faster decisions.
“Our platform has long integrated AI capabilities to help marketers automate, anticipate, and personalise the shopping experience. Now, as consumers become more trusting of AI, the need for marketers and retail brands to incorporate these technologies — both online and off — has never been clearer.
“The significance of this shift cannot be overstated. AI technologies are enabling marketing professionals to not just respond to consumer behaviour, but to predict it in advance. The benefits of such proactive strategies are twofold: they not only enhance the customer experience but also drive revenue and business growth — essential during tricky economic times.”
Download the images here and see first-hand the future of US retail.