SAP Emarsys’ integration with Annex Cloud is empowering brands to build deeper customer relationships as research highlights shifts in consumer loyalty

Indianapolis – June 25, 2024 Annex Cloud’s enterprise-level Loyalty Experience Platform, which transforms customer loyalty experiences for global businesses, is now an SAP Endorsed App, available for online purchase via the SAP® Store.

With SAP Emarsys Customer Loyalty research highlighting the shifting sands of loyalty in the USA, brands must work smarter to build long-lasting, true brand affinity. The insight suggests that 21% of consumers think retailers and brands need to do more to maintain their loyalty, and 26% claim they now prioritize cost over brand loyalty. Yet with 46% of shoppers expecting personalized offers and deals in return for loyalty, there is a clear opportunity for brands to build deeper customer relationships and drive revenue with sophisticated personalized loyalty programs.

Addressing the loyalty challenge

The integration between the SAP Emarsys customer engagement platform and the Annex Cloud SaaS loyalty management platform is enabling brands to tackle this loyalty challenge. By incentivizing customer interactions to collect rich zero and first party data, it delivers highly personalized, loyalty-driven omnichannel experiences that allow brands like Molton Brown to build deeper customer relationships and grow customer lifetime value.

Connecting Emarsys to AnnexCloud’s Saas loyalty experience platform gives the marketer access to enhanced loyalty data for powerful AI-driven customer segmentation capabilities at scale, leveraging data points such as loyalty status, average order value and product affinity. Brands are empowered to serve up highly personalized rewards, incentives and promotions at every customer touchpoint. 

Erin Raese, SVP GTM at Annex Cloud comments: “While the research shows customers today are fickle, there is an enormous opportunity for brands to use loyalty strategies, and the data collected, to elevate their customer relationships by delivering meaningful relevant experiences, driven by loyalty data and AI, that motivate customers to engage and purchase. The combined solution that Annex Cloud and SAP Emarsys offer enables organizations to personalize at scale.”

Endorsed Apps like Annex Cloud extend SAP solutions with intelligent technologies from the SAP partner ecosystem to deliver proven outcomes that enable end customers to become best-run intelligent enterprises. SAP Endorsed Apps are premium certified by SAP with added security, in-depth testing and measurements against benchmarks results.

Lucas Bergström, Vice President, ISV Partners at SAP Emarsys comments: “We know that our customers need flexible and agile marketing solutions to adapt to changing market conditions. That’s why our partner ecosystem is an essential part of our offering, giving marketers access to best in class providers to unlock the power of AI-fueled omnichannel engagement.

“Achieving SAP Endorsed status for its Loyalty Experience Platform is testament to the success of our partnership with Annex Cloud and will help us drive innovations, value and revenue for our customers.”

The Annex Cloud solution is now available for digital discovery and purchase at SAP Store, the digital marketplace for solutions from SAP and its partners.

Find out more about how SAP Emarsys is empowering brands with our latest AI in Retail Report here.