Emarsys is cited as a Strong Performer among Email Marketing Service Providers in the Q1 2022 report, tied for top score in strategy category
Indianapolis IN, March 17, 2022 – Emarsys, an omnichannel marketing platform that empowers marketers to build personalized, cross-channel campaigns that drives business outcomes, today announces that it has been named a Strong Performer in the recently published report: The Forrester Wave™: Email Marketing Service Providers, Q1 2022.
In the report, Emarsys tied for the highest score in the strategy category. The report states that Emarsys “unapologetically prioritizes the email marketer in the strategy and design of its product suite. This midsize, Austria-based firm just celebrated its first year as part of SAP with 30% growth, in part due to its authentic focus on making technology work for marketers instead of just enabling marketers to work within technology constraints.”
The independent research also states that the company’s growth strategy hinges on making email more valuable and eliminating waste in email programs and processes while also connecting marketing to commerce and service.
According to the report, “Emarsys’s top-notch campaign management delivers against its promise to empower email marketers. Its orchestration engine comes prebuilt with common customer journeys, in-line guidance to improve performance based on predicted outcomes, and editable nodes to change sections of a journey without disrupting overall structure. Reference customers are consistently highly satisfied with Emarsys’s ease of use. The platform uses marketer-friendly language throughout and manages consumer data privacy at the data point not the customer profile level.”
Following the report, Meghann York, Global Head of Product Marketing at Emarsys said: “As we continue to grow, we believe inclusion in industry-defining reports positions Emarsys as a recognized leader in the martech space. We’re thrilled that Forrester recognizes what we consider to be our strong strategy and top-notch campaign management.
“We believe this recognition is testament to our strengths in making technology work for marketers. AI, customer data analytics and campaign strategy give power back to the marketer and help our customers achieve the best possible business outcomes.”