PRESS RELEASE: Emarsys Named a Leader in the 2019 Gartner Magic Quadrant for Personalization Engines

Emarsys jumps from the Challengers Quadrant in 2018 to the Leaders Quadrant  in 2019 among what we consider major industry players

LONDON, U.K. – July 12, 2019 – Emarsys, the world’s first marketing platform with ready-to-activate industry solutions delivering results in days, today announces it has been recognized as a Leader in Gartner’s 2019 Magic Quadrant for Personalization Engines  report.

Now in its second year, the report evaluates vendors based on their ability to execute and completeness of vision. According to the the report, Gartner defines personalization engines as “software that applies context about individual users to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases: marketing, digital commerce and customer experience (CX).”

Emarsys provides an impact ready AI platform to help scale your business beyond human capabilities. Unlike any other technology, Emarsys has turned 15 years of driving best practice for its thousands of customers into turnkey solutions tailored to the industry specific needs and commercial objectives of marketers from retail, eCommerce, travel and finance sectors. 

The wisdom lies in this knowledge layer which presents ready to activate marketing tactics such as purchase frequency or average order value based on use cases proven to influence business goals such as revenue or customer growth.  

Gartner states in the report, “Personalization engine vendors are adapting to better meet the needs of marketing leaders. They’re focusing solutions on methods to increase customer success, deepening customer data management functionality and expanding support for personalized customer experience.”

Raj Balasundaram, SVP of AI at Emarsys says: “Emarsys believes that this report and our placement in it provides crucial validation that marketing is intrinsic to an organization’s overall commercial success. Emarsys believes it is the pathway on which brands can differentiate with the true measure of time-to-value. The company’s decision in 2018 to embed AI within personalization and become a vertical company, means we can effectively provide turnkey personalization for individual use cases right down to single tactics like abandon cart, browse or loyalty programmes — regardless of channel or device. Emarsys sees this as unique to the ocmpany and we believe it is making a big difference to marketers navigating today’s omnichannel consumer shopping journey.”

Gartner, Magic Quadrant for Personalization Engines, Jennifer Polk et al., 3 July 2019

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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About Emarsys
Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior one-on-one experiences and produce measurable results… fast. This industry-specific, outcome-driven approach combined with our customer-centric personalization, actionable AI and a fully integrated customer data platform (CDP) — make Emarsys the platform of choice for more than 2,500 companies around the world. Join thousands of leading brands who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.
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