Emarsys jumps from the Challengers Quadrant in 2018 to the Leaders Quadrant in 2019 among what we consider major industry players
LONDON, U.K. – July 12, 2019 – Emarsys, the world’s first marketing platform with ready-to-activate industry solutions delivering results in days, today announces it has been recognized as a Leader in Gartner’s 2019 Magic Quadrant for Personalization Engines report.
Now in its second year, the report evaluates vendors based on their ability to execute and completeness of vision. According to the the report, Gartner defines personalization engines as “software that applies context about individual users to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases: marketing, digital commerce and customer experience (CX).”
Emarsys provides an impact ready AI platform to help scale your business beyond human capabilities. Unlike any other technology, Emarsys has turned 15 years of driving best practice for its thousands of customers into turnkey solutions tailored to the industry specific needs and commercial objectives of marketers from retail, eCommerce, travel and finance sectors.
The wisdom lies in this knowledge layer which presents ready to activate marketing tactics such as purchase frequency or average order value based on use cases proven to influence business goals such as revenue or customer growth.
Gartner states in the report, “Personalization engine vendors are adapting to better meet the needs of marketing leaders. They’re focusing solutions on methods to increase customer success, deepening customer data management functionality and expanding support for personalized customer experience.”
Raj Balasundaram, SVP of AI at Emarsys says: “Emarsys believes that this report and our placement in it provides crucial validation that marketing is intrinsic to an organization’s overall commercial success. Emarsys believes it is the pathway on which brands can differentiate with the true measure of time-to-value. The company’s decision in 2018 to embed AI within personalization and become a vertical company, means we can effectively provide turnkey personalization for individual use cases right down to single tactics like abandon cart, browse or loyalty programmes — regardless of channel or device. Emarsys sees this as unique to the ocmpany and we believe it is making a big difference to marketers navigating today’s omnichannel consumer shopping journey.”
Gartner, Magic Quadrant for Personalization Engines, Jennifer Polk et al., 3 July 2019
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