Wellness brand turns to Emarsys to scale one-to-one personalization and drive predictable and profitable growth
Sydney, Australia – 28 April 2020 — ECO. Modern Essentials, the Australian wellness brand specialising in 100% pure essential oils and blends, today announced a partnership with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, to enhance the experience of its ecommerce customers in Australia and North America.
Using Emarsys’ fully integrated customer data platform, ECO. Modern Essentials will be able to unify data from all touchpoints with its direct customers in Australia and North America. By combining this data with Emarsys’ marketer-friendly artificial intelligence, ECO. Modern Essentials plans to scale one-to-one personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. With Emarsys’ proven, industry-specific customer engagement strategies, ECO. Modern Essentials will also be able to better forecast sales and make smarter operational decisions to drive predictable and profitable growth.
Claire Mitchell, CEO and director at ECO. Modern Essentials, said: “We built the business on matching each customer with the best product to support their overall health and wellbeing needs. As we grew, we quickly realised we needed help to deliver true personalized omnichannel experiences at scale. Emarsys will enable us to optimise the entire customer experience, while providing the data, insights and strategies we need to be able to forecast and make smart business decisions.”
Adam Ioakim, managing director, APAC, Emarsys commented: “Our partnership will help the ECO. Modern Essentials team achieve their business goals by ensuring they deliver the most rewarding customer experience possible. We look forward to seeing the business go from strength to strength with the Emarsys platform.”
About ECO. Modern Essentials
ECO. Modern Essentials is a Gold Coast-based wellness brand specialising in 100% pure essential oils and blends to support overall health and wellbeing. The company’s mission is to simplify aromatherapy by sourcing and delivering pure essential oils and blends, while educating the community about the benefits and safe uses of essential oils.