Sydney

23 October

In Association with

Client Name Nora Color White Alignment Center

Tradition meets transformation

From its iconic landmarks to its bustling urban centres, Sydney stands out as a dynamic hub for innovation and growth across industries. With a vibrant cultural scene, diverse influencer landscape and thriving local talent, the city is at the forefront of shaping global trends – transforming the way businesses connect with consumers.

As brands compete for attention, engagement, loyalty and trust, how can marketers make every moment count? How can they reposition and revitalise their brands to attract new audiences and remain relevant? Transformation is required to be top of mind and remain relevant.

The Power to the Marketer Festival 2024, presented by Emarsys, will showcase the exceptional brand moments that happen when tradition meets transformation.

Featuring a stellar line-up of speakers from sports, consumer goods, fashion, lifestyle, travel, leisure and entertainment, you’ll discover how brand leaders are delivering on the promises of quality, connection, creativity and value with the help of AI and tailored technology solutions. Guests will also share best practices on how to use unified customer data and channels to create compelling and memorable omnichannel experiences.

Three reasons
to attend next year

Elevate the
Traditions of Marketing 

Be inspired by how marketers creatively use content, channels, and personalization to deliver brand experiences that people love and remember 

Transform the
Omnichannel Experience 

Learn how marketers are breaking down silos, connecting data, and leveraging AI to exceed customer expectations and scale growth

C-Suite & Marketing
Leaders Networking 

Meet like-minded business leaders & marketers at the iconic Sydney venue for an opportunity to connect with industry experts well-versed in creating experiences that foster customers for generations

In-Person Agenda

23 October 2024

11:30 – 12:00

Registration

12:05 – 12:10

Welcome to Country

12:10 – 12:30

Welcome Remarks

12:30 – 13:00

Keynote – From Tradition to Transformation: Maintaining Brand Relevance in Australia

13:00 – 13:30

Lunch Service

13:30 – 14:00

Panel – The Power of Data and Integration: Sustainable Growth in a Competitive Market

14:00 – 14:30

Keynote – Navigating Growth: Consumer & Cultural Forces Shaping Business

14:30 – 14:50

Dessert & Networking Break

14:50 – 15:30

Panel – Leveraging AI for Growth: Future-Ready Marketing and Innovation

15:30 – 15:35

Closing Remarks

15:35 – 16:00

Networking Drinks

16:30 – 21:00

Networking Soiree (RSVP Required)

Who’s speaking

12:10 – 12:30

Welcome Remarks – The Marketing Technology Landscape

Gain insights on the latest Emarsys research & consumer trends across AI, loyalty & omnichannel strategies. We’ll discuss the biggest challenges facing marketers and what we’re hearing is top of mind for our customers.

Silvana Tagand

RVP of Revenue, APJ

12:30 – 13:00

Keynote – From Tradition to Transformation: Maintaining Brand Relevance in Australia

Brands that have traditionally risen in popularity started with a foundation of delivering exceptional products and experiences to customers. This session showcases how brands can adapt to the modern landscape while preserving their legacy. Join us as we dissect strategies tailored for the Australian market, exploring how legacy positioning fosters generational loyalty while appealing to emerging digital audiences. Discover how to maintain relevance, enhance competitiveness, and capture new customer segments amidst the digital revolution.

Lisa Ronson

Chief Marketing Officer

13:30 – 14:00

Panel – The Power of Data and Integration: Sustainable Growth in a Competitive Market

Brands are navigating a combination of economic challenges and technological complexities. Amid today’s economic pressures, tighter consumer spending, shifting customer expectations, and the rapid growth of marketing technology, where are leaders investing their time and resources to achieve sustainable growth? In this session, we’ll examine how brands are using data insights and integrated campaigns to build communities, enhance loyalty, and transform their businesses in this competitive market.

Mo Awada

Chief Services Officer. Moderator

Olivia Sutherland

Former Chief Marketing Officer

William Zhang

Regional Director, APAC

Jane Villeneuve

Chief Growth Officer

14:00 – 14:30

Keynote – Navigating Growth: Consumer & Cultural Forces Shaping Business

Every company aspires to achieve success, but turning this vision into reality can be challenging. As brands expand across new channels and regions, it is crucial to ensure that customer experiences remain personal, culturally relevant, and valuable. In this keynote, we will explore how Australian brands can effectively scale their omnichannel strategies to achieve international reach. We’ll delve into identifying new opportunities, overcoming challenges, and seamlessly integrating new channels with existing offerings.

Dan Krigstein

Director

14:50 – 15:30

Panel – Leveraging AI for Growth: Future-Ready Marketing and Innovation

AI offers marketers incredible advantages, from inspiring creative design and crafting imaginative ad campaigns to delivering personalized recommendations and optimizing internal operations. However, prioritizing these exciting possibilities can be challenging. In this discussion, we’ll explore actionable steps brand leaders can take today to leverage AI for both quick-win and long-term benefits. In our final panel session, we will cover how AI enhances customer service, boosts marketer productivity, and democratizes creativity, providing practical insights and strategies for integrating AI into your marketing efforts.