Los Angeles

19 September

In Association with

Logo Vogue Business Wht

 

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Agenda

19 September 2024

14:00 – 14:35
Registration opens
14:30 – 14:35
Opening remarks
14:35 – 15:00
Keynote interview — Brand revival: How to make a successful comeback
15:00 – 15:35
Panel — Navigating business growth with technology and creativity
15:35 – 16:00
Coffee break
16:00 – 16:35
Panel — The power and potential of AI to transform brands
16:35 – 17:00
Keynote interview — Omnichannel execution: Strategies for success
17:00 – 17:05
Closing remarks
17:05 – 18:30
Drinks reception
18:30
Event closes

Join Us!

NeueHouse Hollywood, LA

 

Hosted at NeueHouse Hollywood’s beautifully designed space and state-of-the-art technology to create a social environment for both in-person and virtual productions.

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Who’s speaking

14:35 – 15:00
Keynote interview — Brand revival: How to make a successful comeback
Iconic American brands that were hits in the 2000s are enjoying a resurgence by tapping into nostalgia and finding creative ways to appeal to new generations. In this session, we’ll explore how to rebuild momentum and remain competitive in a saturated market through collaborations, a broader product mix, fresh channels and exceptional brand moments.
Brand True Religion Speaker Name Kristen DΓÇÖarcy
Kristen D'Arcy
CMO
brand
15:00 – 15:35
Panel — Navigating business growth with technology and creativity
Marketing teams today are grappling with a perfect storm of economic challenges and technological complexity. In the face of economic pressures, tighter consumer spending, shifting customer expectations and the explosion of marketing technology, where are brand leaders investing their time and money to create sustainable business growth? In this session, we’ll explore how brands are using data insights and connected campaigns to build communities, cultivate loyalty and transform their businesses in this competitive market.
Brand Wella Company Speaker Name Bianca Bolouri
Bianca Bolouri
VP Global eCommerce Acceleration and Americas
brand
Brand Rare Beauty Speaker Name Katie Welch
Katie Welch
CMO
brand
Brand Imax Speaker Name Kjetil Njoten
Kjetil Njoten
Global Head of Creative Marketing
brand
16:00 – 16:35
Panel — The power and potential of AI to transform brands
AI is a truly powerful ally to marketers, from creative design inspiration and fantastical ad campaigns to scaling personalised recommendations and streamlining operations in-house. But the exciting possibilities of this technology can still be hard to prioritise. In this conversation, we’ll explore what brand leaders can do today to reap the benefits of AI tomorrow. This panel session will unpack the role of AI in serving customers and how it is improving marketer productivity while democratising creativity.
Brand Now Optics Speaker Name Chelsea Kramaritsch
Chelsea Kramaritsch
Sr. Manager, Customer Marketing
brand
Brand Fashionphile Speaker Name Sophia Tsao
Sophia Tsao
Chief Digital & Marketing Officer
brand
16:35 – 17:00
Keynote interview — Omnichannel execution: Strategies for success
In our final keynote interview, we’ll find out how a leading brand transformed into a thriving omnichannel business with international reach. How did they identify channel opportunities, what challenges did they face and what steps did they take to integrate new channels with the existing offer?
Brand Reformation Speaker Name Hali Borenstein
Hali Borenstein
CEO
brand