Hong Kong

4 September

In Association with

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Client Name Smcp Color Black Alignment Center Regal Hotels International Black Center Client Name Dch Motors Color Black Alignment Center Client Name Omnichat Color Black Alignment Center Client Name Swire Hotels Color Black Alignment Center Price.com Color Black Alignment Center Emplifi Color Black Alignment Center
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Tradition meets transformation

 Hong Kong’s vibrant retail scene, from Causeway Bay to Tsim Sha Tsui, is home to some of the most iconic and fast-growing brands. As competition intensifies, marketers must transform to stay relevant and attract new audiences.

 

The Power to the Marketer Festival 2024, presented by SAP Emarsys, will explore how tradition meets transformation. Featuring top speakers from various industries, the event will showcase how AI and technology are helping brands deliver on quality, creativity, and connection.

 

Attendees will learn how to leverage unified customer data to create memorable omnichannel experiences.

 

 

In-Person Agenda

4 September 2024

 

14:00 – 14:30
Guest arrival and registration
14:30 – 14:35
Opening remarks
14:35 – 15:00
Fireside Chat – Innovating Tradition: The Path to Omnichannel Mastery
15:00 – 15:35
Panel Discussion – Strategic Growth: Harnessing Technology for Longevity
15:35 – 16:00
Coffee break
16:00 – 16:35
Panel Discussion – Harnessing AI: Elevating Brand Potential and Power
16:35 – 17:00
Keynote – SAP Emarsys: Product Strategy and Innovations
17:00 – 17:05
Closing remarks
17:05 – 19:00
Cocktail reception

Join Us!

Park Lane, Hong Kong

 

Join us at The Park Lane Hong Kong stylish Harbour & Windsor room that offers panoramic views of Victoria Park, the harbour and the towering skyscrapers of Kowloon.

Ema Pttm24 The Park Lane Hong Kong Ema Pttm24 The Park Lane Hong Kong

Who’s speaking

14:35 – 15:00
Fireside Chat – Innovating Tradition: The Path to Omnichannel Mastery
Brands must strike a delicate balance between tradition and transformation, preserving their rich heritage but also pushing the boundaries of creativity and innovation to appeal to new generations. In this fireside chat, we’ll uncover how a leading brand successfully transformed into a thriving omnichannel business with international reach. We’ll delve into their journey, exploring how they identified channel opportunities specific to their market, the challenges they faced, and the steps they took to seamlessly integrate new channels with their existing offerings.
Brand Smcp Speaker Name Howell Wong
Howell Wong
Regional Director, Transformation and Operations
brand
Brand Emarsys Speaker Name Christine Ah Kang
Christine Ah-Kang
Head of Strategic Projects / PMO
brand
15:00 – 15:35
Panel Discussion – Strategic Growth: Harnessing Technology for Longevity
Marketing teams in Hong Kong are navigating a unique landscape of economic fluctuations and rapid technological advancements. Amidst economic pressures, evolving consumer behaviour, and the ever-expanding array of marketing tools, how are brand leaders in Hong Kong investing to achieve sustainable growth? Join our panel discussion as we delve into proven strategies for overcoming these challenges. We’ll uncover how brands are leveraging data-driven insights and integrated campaigns to foster loyal communities and transform their businesses in this competitive market.
Brand Omnichat Speaker Name Avery Tang
Avery Tang
RVP of Customer Success & Pre-sales
brand
Brand Regal Hotels International Speaker Name Jodi Wong
Jodi Wong
Group Manager, Digital Marketing
brand
Brand Swire Hotels Speaker Name Matthew Lam
Matthew Lam
Director of Marketing – Digital
brand
Image(1)
Carole Martin
SVP Services, APAC
brand
16:00 – 16:35
Panel Discussion – Harnessing AI: Elevating Brand Potential and Power
Artificial intelligence is a hot topic in Hong Kong, but translating its potential into tangible strategies can be a challenge. This discussion will focus on actionable steps that brand and marketing leaders can take now to leverage AI’s power for future success. We’ll go beyond the theoretical and explore how AI is empowering brands to make data-driven decisions that elevate the customer experience, specifically tailored to the unique preferences of Hong Kong consumers.
Brand Dch Motors Speaker Name Michelle Chan
Michelle Chan
General Manager, Digital Business
brand
Emplifi Sumit Gupta
Sumit Gupta
Director of Sales, JAPAC
brand
Brand Price.com Speaker Name Wilson Wong
Wilson Wong
Marketing Director
brand
Image(2)
Ginnie Lam
RVP Revenue, Greater China
brand
16:35 – 17:00
Keynote – SAP Emarsys: Product Strategy and Innovations
The rise of AI is revolutionising marketing, and the opportunities for Hong Kong businesses are immense. Learn how to harness AI’s power to surpass customer expectations and build lasting relationships. In this session, we will showcase how SAP Emarsys empowers Hong Kong marketers to swiftly integrate your data and channels to launch effective omnichannel campaigns and leverage AI-driven insights across the platform to enhance marketing efficiency and deliver personalised experiences tailored to Hong Kong consumers.
Brand Emarsys Speaker Name Mo Awada
Mo Awada
Chief Services Officer
brand

Partner Sponsors

 

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