Amsterdam

13 June 2024 | 14:00 PM

In Association with

Logo Line Wit

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Join Us!

Studio Anneloes, Amsterdam Osdorp

Join us at Studeo Anneloes’ beautiful custom-built headquarters, melding design, function and values into one space in Amsterdam Osdorp.

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Ema Pttm24 Studio Anneloes Amsterdam Ema Pttm24 Studio Anneloes Amsterdam

Three more reasons
to attend Amsterdam

Elevate the
Traditions of Marketing 
Be inspired by how marketers creatively use content, channels, and personalization to deliver brand experiences that people love and remember 
Transform the
Omnichannel Experience 
Learn how marketers are breaking down silos, connecting data, and leveraging AI to exceed customer expectations and scale growth 
CMO to CMO
Networking 
Like-minded senior marketers will connect in the historic heart of Amsterdam with access to industry experts well-versed in creating experiences that foster customers for generations 

Space is limited

So let’s get you booked in!

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Agenda

13 June 2024

We look forward to welcoming you to the Amsterdam, one of the most innovative cities in Europe for technology, science, sustainability and more. Plan your visit in advance so you don’t miss out on the opportunity to fine-tune your marketing using tried and tested strategies from global and local brands.

14:00 – 14:30
Guest arrival and refreshments
14:30 – 14:35
Opening remarks
14:35 – 15:05
Keynote | Beyond One-size-fits-all: Studio Anneloes’ approach to personalized customer experiences
15:05 – 15:35
Panel Discussion | Bridging the Generation Gap: Embracing both a new wave of buyers and your existing customer base
15:35 – 15:50
Coffee break
15:50 – 16:25
Panel Discussion | AI & Digital Revolution: Navigating policies and unlocking potential
16:25 – 17:25
Roundtable | Creating an Omnichannel Centre of Excellence
17:25 – 17:40
Closing remarks
17:40 – 18:45
Borreltijd (Evening Drinks)

Who’s speaking

14:35 – 15:05
Keynote | Beyond One-size-fits-all: Studio Anneloes’ approach to personalized customer experiences
How can we evolve in the modern era to better understand our customers and make them feel special? Studio Anneloes’ commitment lies in serving women in the best and most personal way possible – this required a transition away from One-Size-Fits-All marketing, to tailoring the customer experience to the individual – at scale. Don’t miss this opportunity to gain insights into Studio Anneloes’ personalized approach and the tangible impact it has had on customer satisfaction and loyalty.
Leonie Lammers Studio Anneloes
Leonie Lammers
Head of Brand & eCommerce
brand
Sanne Rabenberg Freelance
Sanne Rabenberg
CRM Marketing
brand
15:05 – 15:35
Panel Discussion | Bridging the Generation Gap: Embracing both a new wave of buyers and your existing customer base
As Gen Z ages into a core consumer demographic, marketers are scrambling to determine how best to serve a new generation of consumers with distinct values, commercial preferences, and digital habits. However, by straying too far from traditional brand values to attract this notoriously brand-agnostic buying group, we risk jeopardising relationships with our long-term loyal customers. How can brands bridge the generational gap?
Leonie Jonker Paula's Choice
Leonie Jonker
Senior Manager Retention Europe | Paula's Choice
brand
15:50 – 16:25
Panel Discussion | AI & Digital Revolution: Navigating policies and unlocking potential
Artificial intelligence is at the forefront of future planning conversations — yet the exciting possibilities of AI can still be hard to prioritise. In this conversation, we’ll explore what brand and marketing leaders can do today to reap the benefits of AI tomorrow. Aside from unpacking the role of AI in serving customers, businesses and society, we will also consider how impending industry requirements such as Digital Product Passports can be an opportunity for greater engagement, transparency, and value-based loyalty.
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Announcing Soon
16:25 – 17:25
Roundtable | Creating an Omnichannel Centre of Excellence
Every company aspires to omnichannel success, but not every company can achieve it. As brands grow across new channels and territories, they need to orchestrate engagement strategically to make experiences personal, culturally relevant and valuable. With your peers, discuss how to identify new opportunities, what challenges stand in our way, where to start when considering new channels, and how to ensure seamless omnichannel execution.

Apply for a
place today

Successful applicants will be notified via email once their place has been confirmed!

Apply now