Amsterdam
13 June 2024 | 14:00 PM
In Association with
Tradition meets transformation
Heritage, quality and exceptional experiences remain the hallmarks of tradition. They play a vital role in creating brand experiences that people love and remember. But in an age of the attention economy, when brands are competing not only for acquisition but loyalty, trust and advocacy, too, how can marketers make every moment meaningful and culturally relevant? And what does the rise of home-grown brands mean for global brand resonance in this vital growth market?
The Power to the Marketer Festival 2024, presented by Emarsys in association with Studio Anneloes, showcased outstanding brand moments that emerge from the interplay of tradition and transformation.
Studio Anneloes, Amsterdam Osdorp
Hosted at Studeo Anneloes’ beautiful custom-built headquarters, melding design, function and values into one space in Amsterdam Osdorp.
Three more reasons
to attend next year
Elevate the
Traditions of Marketing
Traditions of Marketing
Be inspired by how marketers creatively use content, channels, and personalization to deliver brand experiences that people love and remember
Transform the
Omnichannel Experience
Omnichannel Experience
Marketers learnt how to break down silos, connect data, and leverage AI to exceed customer expectations and scale growth
CMO to CMO
Networking
Networking
Like-minded senior marketers connected in the historic heart of Amsterdam with access to industry experts well-versed in creating experiences that foster customers for generations
Agenda
13 June 2024
14:00 – 14:30
Guest arrival and refreshments
14:30 – 14:35
Opening remarks
14:35 – 15:05
Keynote | Beyond One-size-fits-all: Studio Anneloes’ approach to personalized customer experiences
15:05 – 15:35
Panel Discussion | Customer-centric Omnichannel Strategies that Drive Customer Lifetime Value
15:35 – 15:50
Coffee break
15:50 – 16:25
Panel Discussion | AI & Digital Revolution: Navigating policies and unlocking potential
16:25 – 17:25
Roundtable | Creating an Omnichannel Centre of Excellence
17:25 – 17:40
Closing remarks
17:40 – 18:45
Borreltijd (Evening Drinks)
Who’s speaking
14:35 – 15:05
Keynote | Beyond One-size-fits-all: Studio Anneloes’ approach to personalized customer experiences
How can we evolve in the modern era to better understand our customers and make them feel special? Studio Anneloes’ commitment lies in serving women in the best and most personal way possible – this required a transition away from One-Size-Fits-All marketing, to tailoring the customer experience to the individual – at scale. Don’t miss this opportunity to gain insights into Studio Anneloes’ personalized approach and the tangible impact it has had on customer satisfaction and loyalty.
Leonie Lammers
Head of Brand & eCommerce
Sanne Rabenberg
CRM Marketing
15:05 – 15:35
Panel Discussion | Customer-centric Omnichannel Strategies that Drive Customer Lifetime Value
True omnichannel marketing doesn’t just add additional revenue streams, it provides a more customer-centric, unified customer experience. As brands grow across new channels and territories, they need to orchestrate engagement strategically to make experiences personal, consistent and valuable. In this panel, we’ll discover how a leading brands scale their omnichannel execution with international reach. How did they identify new opportunities, what challenges did they face and how did they turn one way communication into two way conversations? We will also discuss the key strategies for ensuring seamless omnichannel execution.
Leonie Jonker
Senior Manager Retention Europe | Paula's Choice
15:50 – 16:25
Panel Discussion | AI & Digital Revolution: Navigating policies and unlocking potential
Artificial intelligence is at the forefront of future planning conversations — yet the exciting possibilities of AI can still be hard to prioritise. In this conversation, we’ll explore what brand and marketing leaders can do today to reap the benefits of AI tomorrow. Aside from unpacking the role of AI in serving customers, businesses and society, we will also consider how impending industry requirements such as Digital Product Passports can be an opportunity for greater engagement, transparency, and value-based loyalty.
Announcing Soon
16:25 – 17:25
Roundtable | Creating an Omnichannel Centre of Excellence
Every company aspires to omnichannel success, but not every company can achieve it. As brands grow across new channels and territories, they need to orchestrate engagement strategically to make experiences personal, culturally relevant and valuable. With your peers, discuss how to identify new opportunities, what challenges stand in our way, where to start when considering new channels, and how to ensure seamless omnichannel execution.