Validity
Validity provides email deliverability solutions that maximise inbox placement and increase program revenue.
About Validity
Rising global sender volumes means increased deliverability challenges. It’s more difficult to get messages into subscribers’ inboxes, and poor insight into sender reputation and inbox placement leaves marketers in the dark, and money on the table. Validity’s solutions cover the full range of essential email deliverability metrics, helping marketers avoid spam folders and drive more value.
Categories
Email Deliverability
Location
100 Summer Street, Suite 2900, Boston, Massachusetts, 02110, United States
Validity and Emarsys
Market leaders like Emarsys partner with Validity to provide complementary deliverability expertise, strengthening email inbox placement, and creating stickier relationships as customers benefit from improved email performance. Mutual Emarsys/Validity customers enjoy average inbox placement rates of 99.2% (the global benchmark is 85%), and our shared case study shows how this advantage maps onto higher open and click rates too.
Key Integration Capabilities
Sender Certification
Every year, millions of legitimate emails are delivered to spam. Sender Certification means priority status with major mailbox providers to help reach more inboxes. It’s the ultimate email insurance policy, helping solve the biggest deliverability challenges with average inboxing rates of 99.2%.
Everest
Built from the combined forces of Return Path, 250OK, BriteVerify and MailCharts, Everest helps senders detect and solve deliverability threats, putting more messages in front of more subscribers, and helping emails to stand out in crowded inboxes.
BriteVerify
BriteVerify provides simple and secure email address validation, either through robust APIs or manual list upload. Senders benefit from reduced bounce rates, improved sender reputation, greater reach to real customers, elimination of wasted marketing spend, and reduced reporting noise.
MailCharts
MailCharts is a campaign intelligence tool providing the industry insights and inspiration to create more engaging email and SMS communications. MailCharts provides marketers with instant access to competitive intelligence, helping inspire email & SMS strategies to build evidence-based campaigns.
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