SAP Customer Data Platform
Elevate customer engagement to increase conversion and strengthen retention with customer insights
About SAP Customer Data Platform
SAP Customer Data Platform unifies data from front-office and back-office sources into holistic profiles that form the foundation for deeper customer understanding, actionable insights, and predictive actions.
Location
Dietmar-Hopp-Allee 16 69190 Walldorf, Germany
SAP Customer Data Platform and Emarsy
Together, SAP Customer Data Platform and Emarsys enable marketers to better understand customers and access real-time customer insights that enhance audience segmentation, uncover trends, and deliver trusted, personalized engagements at any step of the journey.
Key Integration Capabilities
Deepen customer understanding
Create a comprehensive view of customers, from anonymous stages to fully known and brand advocates, and uncover insights and opportunities that marketers can use to deliver personalized engagements.
Build real-time audiences faster
Reach faster time to value with real-time data unification across Emarsys and SAP Customer Data Platform and gain a complete view of each customer.
Extend your data with an open ecosystem
Easily bring together data sources across your business from anywhere to enrich customer profiles, and activate trusted, first-party data.
Elevate customer engagement
Enhance audience segmentation and surface insights across channels to increase conversion and strengthen retention.
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