optilyz
Automate direct mails with programmatic print
About optilyz
optilyz is Europe’s leading direct mail automation and programmatic print software. It offers a straightforward way to integrate letters, postcards and self-mailers into your cross-channel marketing as well as automate and better personalize campaigns.
Categories
Direct Mail
Location
Neue Schönhauser Str. 19, 10178 Berlin, Germany
Optilyz and Emarsys
Physical mailings are seamlessly integrated into omni-channel marketing: With optilyz integration, Emarsys customers can add letters, postcards, etc. as automated contact points to their customer journeys. Under the keyword “Direct Mail”, optilyz is now the standard integration for postal marketing in Emarsys.
Key Integration Capabilities
Coordinate physical mailings with email marketing and other channels
Reduce customer acquisition costs and manual effort by adding personalized direct mail marketing channel to the marketing mix.
Increase customer advocacy
Increase customer advocacy with direct mail to thank customers, reward referrals and reviews, and encourage customers to share and recommend your brand.
Deliver timely and relevant direct mail
Drive engagements with timely and relevant direct mail in marketing automation journeys and use delivery data to trigger the next action
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