Get a complete understanding of your customer journey and improve marketing ROI
About Google Analytics
Google Analytics is a web analytics service that you can use to understand how your customers interact across your sites and apps, throughout their entire lifecycle, so you can take action to improve their experience and drive conversion, retention and loyalty.
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Google Analytics and Emarsys
Together, Google Analytics and Emarsys enable marketers to access new customer insights and drive smarter engagement by understanding how their web and app users engage with content.