Google Analytics
Get a complete understanding of your customer journey and improve marketing ROI
About Google Analytics
Google Analytics is a web analytics service that you can use to understand how your customers interact across your sites and apps, throughout their entire lifecycle, so you can take action to improve their experience and drive conversion, retention and loyalty.
Categories
Marketing Analytics
Location
1600 Amphitheatre Parkway Mountain View, CA 94043, USA
Google Analytics and SAP Emarsys
Together, Google Analytics and SAP Emarsys enable marketers to access new customer insights and drive smarter engagement by understanding how their web and app users engage with content.
Key Integration Capabilities
Gain new customer insights
Using Google Analytics events along with events mapped to contacts in Emarsys to perform segmentation or running automation programs
Personalize web content with behavioral data
Personalize web content based on web behavior and events and Increase acquisition and first purchase personalized products or offers based on clicks and browsing behavior.
Build web personalization into cross-channel campaigns
Use web behavior to personalize content across channels and target customers with product recommendations, special offers, and personalized content on the channel they are most likely to engage.
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