Google’s advertising platform which includes Google search ads, Google display ads, YouTube ads and more
About Google Ads
Google Ads is an online advertising platform that allows businesses to promote their products and services across various digital channels. Advertisers create targeted ads using specific keywords, demographics, and interests to reach potential customers. These ads appear on Google’s search results, websites, mobile apps, and YouTube. With detailed analytics, businesses can measure ad performance and optimize campaigns to achieve maximum ROI.
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Google Ads and Emarsys
Together, Google Ads and Emarsys enable marketers to match their contacts to Google accounts. This ultimately provides targeting capabilities to specific customers that were previously unavailable.