charles
WhatsApp marketing platform for consumer brands to drive new revenue, higher retention and innovative customer experiences.
About charles
charles is a leading WhatsApp marketing platform made in Berlin. Our easy-to-use software enables businesses to drive revenue, retention and customer loyalty by complementing existing marketing channels with the reach and richness of WhatsApp.
With a focus on ROI, dedicated expert support and GDPR-compliant marketing – we integrate seamlessly with existing CRM, service and shop tools.
Categories
Instant Messaging, Messaging, Mobile
Location
charles GmbH
Gartenstraße 86-87
10115 Berlin
Germany
charles and Emarsys
Together, charles and Emarsys enable businesses to add WhatsApp as a marketing channel to achieve higher engagement rates and increase profitability. The integration connects charles’ Journeys to Emarsys’ automation centre to trigger WhatsApp flows and allows for the import of Emarsys contact data into charles for personalization and segmentation of WhatsApp campaigns so businesses can truly complement their omnichannel marketing efforts.
Key Integration Capabilities
Open up a new revenue stream.
Instantly open up a new, higher performing channel to make sales. Start complementing your cross-channel marketing campaigns by triggering WhatsApp messages with a dynamic link for easy purchase. Activate loyalty programs and send delivery updates for higher interaction, engagement and revenue.
Stay profitable all year round.
Stay profitable all year round. Connect charles’ Journeys to Emarsys to send automated WhatsApp flows triggered by Emarsys events such as Abandoned carts and Birthday campaigns. Adding WhatsApp-exclusive discounts to these flows helps grow customer loyalty and increase purchase likelihood.
Personalize with granular data.
Personalize better with a clearer picture of your customers. Sync your Emarsys customer data to charles to build granular WhatsApp campaign audiences. Store customer responses via WhatsApp and leverage custom properties for more targeted and personalized WhatsApp campaigns.
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