SAP at OMR
Bring your AI game
to the next level.
May 5-6, 2026
Hamburg, Germany | Hall A4, Booth D02
Join SAP at OMR as we bring a new era of customer experience to life with AI.
Marketers call the shots. Agents cover the court.
Discover how SAP Engagement Cloud helps brands build deeper, more meaningful connections by harmonizing customer insights with the real-time operational signals that run the business. You’ll leave with the latest AI tools and strategies to activate those insights and take your engagement to the next level.
Unified CX in Action
Discover SAP Engagement Cloud and see how unified CX helps you work smarter, faster, and deliver consistent experiences that drive loyalty at scale.
AI-Orchestrated Journeys
Explore how Joule’s AI agents and role-based assistants orchestrate customer journeys in real time across every touchpoint.
Meaningful Connections
Connect with our experts for practical insights on turning strategy into execution, and transactions into lasting relationships.
OMR Festival 2026
On May 5–6, 2026, Hamburg becomes the epicenter of digital business and marketing innovation. With over 67,000 attendees each year, OMR is where industry leaders, disruptors, and decision-makers come together to discover the latest trends, technologies, and strategies shaping the future.
Secure your seat in the front row
At OMR 2026 you experience two days of inspiring talks, exciting discussions & exclusive networking opportunities. Over 800 speakers, a full program with keynotes, masterclasses, side events. Secure your attendance and mark these highlights in your calendar today:
Scale Personalized Customer Engagement and Loyalty with AI
Panel Talk | May 5 | 12:00 - 1:00pm
Omnichannel at Jack Wolfskin: Driving E-Commerce Engagement with Print, Mobile & AI
May 6 | 1:45 - 2:45pm
Flaconi’s Growth Playbook: Transforming CRM Vision into Scalable Success
May 5 | 3:00 - 4:00pm
Power Unique Engagement
Hall 4, Booth D02
Are you ready to transform customer interactions into meaningful, AI-driven experiences? Meet us at OMR and discover SAP Engagement Cloud to connect real-time customer insights with operational signals to deliver hyper-personalized engagement at every touchpoint.
With SAP Engagement Cloud, every message and channel work together seamlessly, so operational moments like orders, service events, and loyalty milestones become timely interactions that deepen engagement and strengthen customer trust.
Bring Your AI Game to the Next Level!
Hall A4 | Booth D02
Step into the SAP Club at Hall A4 — the place to be for innovation, connection, and fun.
Discover AI use cases, hands-on activations, and interactive exhibits, all brought to life with the energy of padel.
Play like a Pro at the SAP Padel Court!
This year at OMR, the SAP Padel Court in Hall A1 is the place to be for action and connection. Step onto the court, enjoy the festival atmosphere, and recharge between sessions with music from a live DJ and photo moments along the way.
Whether you’re there to compete, meet new people, or simply soak up the energy, it’s a space where sport and community come together.
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Featured content
What is SAP Engagement Cloud?
SAP Engagement Cloud helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of SAP’s Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel – turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.