SAP Emarsys @OMR 2025
6-7 May 2025
Hamburg Messe
Hall A4, stand D02
Unstoppable with SAP Emarsys @OMR 2025 – The Festival for the Digital Universe
On 6 and 7 May 2025 Hamburg will once again become the epicentre for digital business and online marketing. Last year, over 67,000 visitors flocked to the event to discover the latest trends, technologies and strategies – and 2025 promises to provide even more inspiration, knowledge and networking opportunities.
The OMR Festival is a MUST for digital professionals and includes everything from top international speakers presenting on multiple stages, masterclasses, and a two-day trade fair to side events and guided tours.
Powering Limitless Growth in Customer Experience with PUMA
Whether it’s sneaker enthusiasts, casual shoppers or professional athletes, PUMA inspires a diverse customer base.
With the power of SAP Emarsys, PUMA takes personalization to the next level: data-driven, omnichannel campaigns reach the right audience with the right message at the right time – all based on centrally managed customer data.
Visit our booth in hall 4, booth D02 and you’ll be in with a chance of winning personalised PUMA products!
Step Into Powered Personalization – Scan, Match, and Win!
Visit our OMR stand (D02) in Hall A4 and enjoy a special highlight: our 3D foot scanner! One quick scan and you’ll instantly find the perfect PUMA shoe size to ensure maximum comfort and the ideal fit.
And that’s not all: every scan means a chance to win! When you use our foot scanner, you’ll automatically be entered into our prize draw, giving you the chance to win a pair of personalised sneakers from the latest PUMA collection.
PUMA and SAP Emarsys on stage
Forever. Faster. Unleashing Limitless Growth in Customer Experience with PUMA
Head to the SAP Masterclass Track and gain insights into the marketing strategies of SAP Emarsys customers.
In a market where holding people’s attention is the ultimate currency, brands that create real connections are the winners. Join our masterclass with PUMA on 7 May at 12:30 pm, where we’ll explore how PUMA increased its sales fivefold and achieved 50% database growth within six months of implementing SAP Emarsys. On top of that, we’ll be offering exclusive insights into the consumer behaviour of the future and showing you how AI can help you maximise customer lifetime value.
Customer Experience Coffee Bar
Before visiting the coffee bar, make sure you create an Unstoppable Self-Printed Key Card in one of three exclusive OMR designs – a personalised, limited-edition creation. Not only does your key card give you access to a personalised expert advisory service and digital content via NFC, it also shows you the way to the coffee bar – where the party’s at!
Sign up, personalise, order, generate and produce your ticket – for a unique festival experience.
About Emarsys
SAP Emarsys is the customer engagement platform of choice for leading brands and innovative marketers around the world. We help marketers develop, launch and scale customised omnichannel experiences.
How SAP Emarsys supports you
We unify customer, product and sales data
Get the data you need to optimize your current performance and coordinate highly effective cross-channel campaigns.
We increase in-store and online sales through dynamic segments
Increase your CLTV through AI-powered campaigns that engage online visitors and mobile app users and really sell your products.
We maximize ROI through AI-based marketing automation
Deliver relevant brand content and customized offers to drive repeat purchases and strengthen customer loyalty.
Find inspiration for your own omnichannel strategy
Get inspired and gain insight before visiting #OMR25 by taking our 3-minute SAP Emarsys product tour.