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Virtual Summit: Omnichannel Marketing Innovation
21st October 2021
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Virtual Summit
Omnichannel Marketing Innovation

Thursday 21st October
10:00 ET / 15:00 BST / 16:00 CEST

Jebbit@1x
Fast Logo
Parcellab
Sinch
Salesfloor
B@1x
Capgemini@1x

The time to deliver an
omnichannel experience is
now

We know that customers expect seamless online and offline brand experiences. This is not news. As marketing leaders, we must craft strategies, build technology stacks, unite and activate data so that we can drive personalized experiences that keep customers coming back. ​

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Agenda

Ema Logo 2018 Horizontal Color Rgb

10:00 ET | 15:00 BST | 16:00 CST

How first party data fuels customer engagement and grows lifetime value

Deliver real-time personalized engagement at scale across any touchpoint through a flexible and highly extensible platform.

Payal Hindocha
Payal Hindocha,
Director Customer Engagement, GTM @ Emarsys
Jebbit Logo Green@2x

10:20 ET | 15:20 BST | 16:20 CST

How Quiz Commerce drives authentic and loyal DTC relationships

Dynamic Consumers love quizzes! Learn how to increase engagement, leads, and conversions all while capturing the 1st-party data that actually matters for driving long term loyalty with your brand.

Taylor Donnell
Taylor Donnell,
Channels Manager @ Jebbit
Salesfloor Copy

10:40 ET | 15:40 BST | 16:40 CST

How to leverage store associates to create meaningful omnichannel experiences for online shoppers

Give your store associates the tools and insights they need to actively engage with customers and drive omni-channel sales.

Oscar Sachs
Oscar Sachs,
CEO @ Salesfloor
Fast Logo

11:00 ET | 16:00 BST | 17:00 CST

How to make marketing channels shoppable via headless checkout

Consumers are able to make a purchase with one-click headless checkout at the point of inspiration — on product pages, in articles, via emails, or in person via QR codes

Ali Wood
Ali Wood,
Head of Partnerships EMEA @ Fast
Parcellab

11:20 ET | 16:20 BST | 17:20 CST

Post-purchase: your untapped marketing channel within e-commerce

Discover the untapped marketing opportunities within the post-purchase part of customer journey that deliver 10x higher email open rates, triple CTR, 75% returned visits and double digit increase in basket size

Dora Birna
Dora Birna,
VP of Global Marketing and Growth @ ParcelLab
Sinch Copy

11:40 ET | 16:40 BST | 17:40 CST

How to engage and delight consumers in the age of conversational messaging

Conversational channels and chatbots give you a golden opportunity to engage, delight, and convert more customers than ever before. Learn how to make the most of every step of the customer journey and start driving unparalleled engagement, conversion, and loyalty.

Jonathan Bean
Jonathan Bean,
CMO @ Sinch
Bazaar Voice

12:00 ET | 17:00 BST | 18:00 CST

How to ride the new wave of social-fueled e-commerce

Bring inspiration to your customers and drive revenue through social fueled shopping experiences.

Mary Miller
Mary Miller,
VP Global Product Marketing @ Bazaarvoice
Capgemini

12:20 ET | 17:20 BST | 18:20 CST

How to start your journey to personalized, real-time customer engagements

We unpack how to create transparency within your customer data. Move from single transactional loyalty to continuous customer engagement – maximize multi-data sourced targeting to personalize communication and optimize its impact.

Lotte Sluiter
Lotte Sluiter,
Loyalty Expert @ Capgemini
Marc Peeters
Marc Peeters,
Marketing Expert @ Capgemini

Register for Access to the Masterclass Event

By registering, you agree to receive email information about the Omnichannel Marketing Innovation Event from Emarsys and our associated content partners, which feature in the agenda.