Meet Customers Where They
Want To Meet You!
Omnichannel marketing is not about pushing offers across multiple channels – it’s about crafting experiences for the customer first, so they keep coming back. As Marketers, our challenge is to unite customer data, technologies and deliver personalized content across an ever increasing multitude of channels.
Learn how marketers are tackling personalization across multiple channels and creating rewarding experiences for their customers.
Hear from marketing technology leaders on how they help you create personalized, real-time interactions at scale for your customers.
Leave with practical examples of how you can execute in your business across the customer lifecycle and multiple channels.
Register For The Masterclass
Wednesday 20th April
9am CT | 10am ET | 3pm BST | 4pm CEST
Power to the Marketer: How Data Fuels Omnichannel Engagement at Scale
Marketers have taken on expanded responsibilities with 63% now spending significant time on measurement and reporting. In this session, we’ll help you maximize your data and easily build, launch, and scale personalized, cross-channel campaigns that drive business outcomes.
3 Major Flaws in Your Email Personalization Strategy and How To Fix Them
Everyone wants to create relevant, customer-centric emails that are synchronized across channels, but in reality, it’s a standard most companies fail to achieve. There are 3 common challenges that hold brands back from maximizing the efficacy of their email programs. Learn how to combat them by leveraging machine learning to create a unified data strategy that’s consolidated across platforms to build higher-performing email campaigns.
Deliver Better Experiences To Acquire More Qualified, Enriched Leads
Apple’s iOS Privacy Changes and Google’s Cookie deprecation have turned our industry upside down. Learn how brands have more control than ever and why the brands that build their own sets of proprietary Zero-Party Data will be poised to WIN!
Community-Driven Marketing: How Brands Are Scaling Personalization With UGC and Influencers
With the demand for personalized content at an all-time high, brands have had to find a way to scalably source creative to match their increasingly diverse audiences. Many have turned to their communities – customers and influencers alike – to fill this gap. Learn how the world’s top community-driven brands are creating agile, inclusive content pipelines to drive better brand engagement and conversion.
Scale Email Into a Top Revenue Channel With the Power of Identity
Every brand wants to utilize email to turn prospects into customers, but they’re held back by cookie-reliant technology. Learn how leading eCommerce brands leverage triggered email as a new customer acquisition channel, thanks to the power of Wunderkind’s Identity Network.
How Conversational Messaging Helps Connect With Audiences on Their Own Terms
Real-time conversations are the way forward for brands looking to future-proof customer engagement strategies. Learn how to increase engagement (and do it right) by personalizing communications across messaging channels and delivering exceptional customer service, to increase conversion, loyalty, and revenue.
Taking a Customer-Centric Approach to Your Marketing Campaigns
With the constant emergence of new marketing channels (push, in-app, SMS, etc.), it is now more important than ever to create consistent experiences wherever your customers interact with your brand – in email, on mobile devices, and beyond. In this session, learn the importance of taking a customer-centric approach to your campaigns with Emarsys and Movable Ink, and how to leverage data to generate personalized content at scale across every customer touchpoint
Top 5 Post-Purchase Metrics To Transform Your Retention
In this session you will learn the key metrics to track during the post-purchase stage of the customer journey. By implementing the tips we provide, you will be able to improve customer retention and increase long-term revenue.
Engineer Customer Engagement To Drive Powerful Advocacy
As more brands diversify their acquisition spend beyond Meta, referral marketing is fast becoming a key channel for driving sustainable growth. Learn how to turn your customers (and their friends and family) into your biggest growth driver – while using rich first-party referral data to amplify your wider marketing activity.
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By registering, you agree to receive email information about Omnichannel Marketing Masterclass from Emarsys. You will receive email information about the individual sessions you register for from Emarsys and the content partners of the sessions that you register for.