The 4 Biggest Disconnects Between CP Marketers and Consumers — and How to Fix Them

About the ebook

CPG marketers are facing a critical challenge: the way they communicate, personalize, and build loyalty often doesn’t match what today’s consumers actually want.

Our analysis of 14,000 consumers and 750 senior marketers revealed four big disconnects that this ebook addresses. It offers practical, proven tactics to help you close these gaps, from smarter personalization to loyalty strategies that actually deliver value.

What's Inside

Based on insights from our recent Global Consumer Products Engagement Report, this guide covers:

• Where CPG marketers and consumers are misaligned on channels (and what to do about it).
• Why AI-driven tactics can fall flat — and how to make personalization feel authentic.
• How vague data practices erode trust and ways to build confidence with transparency.
• Why traditional loyalty programs are failing and what modern customers really want instead.

Download your copy now and get the insights you need to thrive in the Engagement Era.