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SAP Emarsys Valentine’s Day Research Report – Australia
What’s Inside
A breakdown of customer sentiment toward Valentine’s Day shopping (and why this year was different than any other)
The most common concerns customers have about shopping online versus in-store
The MOST important benefits customers expect from a brand’s loyalty program
Which incentives drive first-time purchases
Details on which product categories experienced growth
…and more!
In the wake of the 2020 pandemic, customer shopping habits and patterns changed, perhaps permanently. Likewise, the way brands engage and connect with their customers has changed. E-commerce has moved to the forefront, and the once clear lines between in-store and online shopping have blurred.
These shifts are most evident during holiday shopping seasons, which often serve as bellwethers for emerging trends and preferences. This year’s Valentine’s Day was no exception. In this research report from SAP Emarsys, you’ll get a glimpse of recent data related to Valentine’s Day 2021 shopping in Australia. You’ll learn how Australian consumers’ holiday spend has increased, what motivates their purchase decisions, and more.
SAP Emarsys Valentine’s Day Research Report – Australia
