B2B Buyer Loyalty Index 2025, Global
3,000+ decision-makers in enterprise share what’s driving loyalty and revenue in today’s B2B landscape
About the ebook
In today’s experience-driven economy, B2B buyers expect more than transactions. They expect trust, relevance, and value. In fact, 86% of buyers are more likely to allocate budget when strategic partnerships exist. The 2025 B2B Buyer Loyalty Index uncovers what drives long-term buyer relationships and how to turn every interaction into a growth opportunity.
This global report reveals six types of B2B loyalty, the rise of AI-first strategies, and why measuring loyalty ROI remains a challenge. Featuring insights from leading brands like Molton Brown, this report helps you understand how loyalty is evolving from a static program to a strategic business process.
What's Inside
The Six Types of B2B Buyer Loyalty: Learn how loyalty manifests across different buyer behaviors and departments.
The Rise of AI-First Loyalty: Discover how automation and intelligence are reshaping loyalty strategies.
Channel Insights & Loyalty ROI: Explore where loyalty begins, how buyers find suppliers, and why ROI measurement is still elusive without connected data.
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