Brands: Get The Full Value From Your Direct-To-Consumer Presence

Cover Forrester Report 24

About the guide

In this report from Forrester, you’ll find insights that will help you make the most of your digital brand presence, establishing your expertise and fostering deeper customer relationships in 2024.

What’s Inside

  • Research compiled from Forrester reports, including Retail Topic Insights Survey, 2022 and Q1 2023 Global State Of Brand Manufacturers Survey.
  • Learn the importance of using your digital touchpoints to influence customer purchasing decisions and establish your brand as a trusted expert.
  • Discover the value of capturing first-party customer data, which you can use to drive loyalty and make data-driven business decisions on marketing and product. 
  • Find out how to balance your DTC commerce with retail partnerships so that you are in full control of your brand’s future. 
  • Get tips for driving both direct and indirect sales.

Get your copy of the study

These increasingly empowered customers, along with shifting market dynamics, are accelerating the need for direct-to-consumer (DTC) digital commerce, engagement, and operations for brand manufacturers. Regardless of the digital revenue opportunity for different brand types, all brands must manage their own digital brand presence and help customers find and purchase the products they want.
– Forrester, “Brands: Get The Full Value From Your Direct-To-Consumer Presence” October 2023