Emarsys Black Friday Research Report
Australia September 2020
In 2019, Black Friday and Cyber Monday yielded record-setting levels of engagement and revenue. Though the landscape has shifted dramatically over the last half year, Emarsys predicts that online digital engagement for 2020 will be higher than ever. The Coronavirus pandemic has altered marketing, retail, and business, but, not surprisingly, our customer data reveals record levels of brand engagement during lockdown. We also predict ad spend will go up during the holiday season and will result in more new customers buying for the first time – and this represents an opportunity to convert these buyers into loyal return customers for 2021 and beyond.
As you parse through this original research, consider how your brand can capitalize on the explosion of online commerce during and after Black Friday.