Emarsys Black Friday Report 2021
About This Report
This report is part of our comprehensive Black Friday Boot Camp series — designed to help your marketing team better prepare for Black Friday, so you can win more customers and drive growth & revenue this holiday season.
What’s Inside
- Lessons learned from Black Friday 2020 (and what they suggest for this year’s event)
- How leading brand marketers are planning for Black Friday 2021
- An in-depth look at how technology, customer data, and automation play a key role in crafting a successful Black Friday marketing strategy
- A sneak peak into which engagement channels will be most impactful (and lucrative) this holiday season, according to the latest research
- How retailers can fully leverage online and offline experiences to ensure their event is a success
- Tips for engaging new buyers and turning them into loyal, lasting customers after Black Friday
