AI in Retail Global Report:
Advancing in the Engagement Era
About the Report
Amidst dramatic socioeconomic uncertainty, retail marketers have sought new and innovative AI-powered strategies to engage consumers and drive loyalty. Meanwhile, consumers have armed themselves with AI tools to compare products and find deals.
For this global research, now in its third year, SAP Emarsys surveyed 10,000 general respondents and 1,250 marketers. Discover their attitudes toward AI and how they’re using it in this Engagement Era, where marketers are teaming up with IT, sales, service, and other partners across the business to differentiate their brand through highly personalized customer engagement.
Key Global Findings
In this report, we dive into what’s changing in marketing, how shoppers are getting savvy with AI, and what they really think about it. We’ve also thrown in some juicy year-over-year comparisons from 2024, plus regional breakdowns that show where things are heating up.
Here are just a few gems we uncovered:
- 92% of marketers now use AI – and 64% are doubling down to boost engagement.
- 55% of consumers shop in-store, 54% via online marketplaces – it’s a hybrid world.
- Only 29% of consumers feel brands offer fair value for their data.
- AI makes shopping easier (55%) and faster (53%) for consumers.
Download the report and get the insights you need to stay on the cutting edge of innovation!
