Emarsys recognized again as a leader in the Gartner 2020 Magic Quadrant for Personalization Engines
“Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, minimizing friction and building confidence in brand interactions.” – Gartner
Why Personalization Engines?
Marketers typically use personalization engines in service of three primary use cases:
- Digital commerce — to customize experiences across digital sales channels (such as web and mobile).
- Marketing — to customize marketing campaign content, messaging and engagements across marketing and communication channels (such as web, email, paid search, advertising and mobile).
- Customer experience — to customize online and offline experiences across business functions in service of increasing customer satisfaction, loyalty and advocacy (through touchpoints such as chatbots, digital kiosks and clienteling).
Use this research to assess personalization engines that enable you to deliver measurable results.
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Discover what Gartner had to say about Emarsys extensive personalization capabilities
“You can have everything prepared, including a digital strategy, new business opportunities, consent, customers, and data — but if you don’t have the right people and the right tools in place, you will not reach your ultimate marketing goals.”
Exceptional Personalization with Powerful AI
Emarsys clients rated the AI offering very highly, thanks to how intuitive it is and how powerful the results are – all without the need for support from IT or data scientists
“Emarsys has enabled us to create automated personalized customer journeys across email, on-site, and paid channels. Beyond that, the product recommendation capability from Emarsys is very robust in generating personalized recommendations for our online visitors, resulting in a 3x higher conversion rate from Emarsys-powered recommendations.”
Data-Led Insights and Execution
Emarsys’ championing of verticalization and the incorporation of industry-specific learnings into the platform has been well received by clients who are really reaping the benefits of this smarter approach to working
“Emarsys helped us to build and progressively optimize a strategy centered around our customer journey that not only resulted in a huge improvement in all of our CRM KPIs, but also clearly quantifiable revenue gains.”
Speed to Market Is Vital
Emarsys clients gave high scores for ease of deployment and overall value, which is business- critical for marketers who need to work efficiently and rapidly respond to changes in the market without taking too long or compromising on quality
“With a 100% increase in revenue from key channels, improved speed to market, deeper customer insights and all with a decreased cost base, Emarsys is now [our] marketing team’s ROI engine, and one that’s clearly designed and tuned for modern communication.”
About Gartner Research
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner Magic Quadrant for Personalization Engines, 13 July 2020, Jennifer Polk, Claire Tassin, Jason McNellis