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SAP Is a Leader in the 2023 Gartner® Magic Quadrant™ for Personalization Engines

For a fifth consecutive year, we’re recognized in the Leaders Quadrant.

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Gartner Quadrant 23 Single Update

”Personalization remains a priority for marketers. Relevant and timely messaging is key to educating customers, building consideration and boosting conversions.“
– 2023 Gartner® Magic Quadrant™ for Personalization Engines

How We Lead in Personalization

SAP Emarsys enables brands to deliver relevant 1:1 experiences that create meaningful connections with customers and increase retention, loyalty, and revenue:

  • AI-powered customer engagement: SAP Emarsys empowers marketers with AI-driven predictive segmentation to identify priority customer segments and target them with highly relevant, personalized messages in real time.
  • Personalized omnichannel journeys that scale: Pre-built tactics, drag-and-drop personalization tokens, and an intuitive UI make it easy for marketers to quickly orchestrate and trigger 1:1 journeys across all channels, at scale.
  • Analytics & reporting for measurable impact: AI-powered analytics and reporting allow marketers to unlock business opportunities and measure their revenue impact at the campaign, channel, and audience level.

Download the report to get the full details and analysis of personalization engines. 

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Discover why we are recognized as a Leader in this report.

Verified by Your Peers

Here’s what our customers had to say about our personalization.

5.0

Emarsys Customer Engagement Platform Review

Director of Product
Industry: Retail Company Size: 250M – 500M USD
“Flexible enough that you can build customer journeys and data models on top of it, or have your triggers generated in another system and used there.”
5.0

Emarsys Customer Engagement Platform Review

Director of Email and SMS Marketing
Industry: Healthcare and Biotech Company Size: 1B – 3B USD
“Emarsys has allowed us to leverage our consumer insights to deliver dynamic and personalized campaigns at the correct time.”
5.0

Emarsys Customer Engagement Platform Review

CRM Manager
Industry: Media Company Size: 500M – 1B USD
“Very intuitive and customer friendly. Don’t need developers or complex solutions to solve problems or build something.”

Puma Logo

Using the technology that we get from Emarsys […] we’re able to see the customers that we’re talking to, what they’re browsing, what they’re interested in, and we can use that data and that technology to make sure what we’re sending them is hyper targeted and really relevant and personalized to them

Quote David Witts Puma


David Witts
Senior Manager CRM, PUMA Europe

Get More from Your Omnichannel Personalization

To satisfy today’s customers, simply personalizing on multiple channels won’t cut it — you need to provide seamless, consistent experiences across all channels.

See our omnichannel marketing hub page for resources and strategies to help you deliver more 1:1 engagements that build customer loyalty, increase lifetime value, and drive growth and revenue.

Power Up Your Omnichannel Marketing

Omnichannel Personalization Visual 2

Our Customers

Puma Logo
Pizza Hut Logo K
Total Tools Logo
Logo Reformation K
Logo Adidasruntastic K
Logo Samsonite K
Frasers Group Logo

*SAP was recognized as Emarsys until 2020

About Gartner Research

Gartner, Magic Quadrant for Personalization Engines, Jason McNellis, Ant Duffin, Joseph Enever, Alex De Fursac Gash, 6 Sept 2023  

Gartner, Critical Capabilities for Personalization Engines, Jason McNellis, Ant Duffin, Joseph Enever, Alex De Fursac Gash, 6 Sept 2023  

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP. 

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