The unPredictions 2021Covid Retail Adaptation, Integrated Martech and Customer Data |
Offline and Online Retail Fundamentally Changed in 2020, and No-One Saw It Coming
Looking back, some retail brands transformed rapidly and didn’t just survive, but thrived.
Those businesses leaned upon a solid foundation of customer centricity, supported with first-party data, connected systems, and agile AI-enabled technology.
So what should retailers focus on in 2021, to ensure their ongoing success?
Originally recorded during NRF Week by the csuite podcast, grab a second chance to witness this incredible line-up from Forrester, Purple AI, Hanna Andersson, Zulily and Emarsys.
As they discuss key topics such as:
- 2020 Retail Adaptation
- Customer data privacy, and the importance of first-party data
- Why Customer Identity and Access Management solutions (CIAM) and Customer Data Platforms (CDP) are even more vital now
- What’s next for retailers in 2021
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