RR Replay

The Post Pandemic Reality of Retail:
Forrester’s Analysis of Trends Shaping the Industry

Available On Demand

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The Trends That You Need To Know…


There’s no denying the widescale change and disruption the pandemic caused. However, with that change comes a wealth of opportunity for retailers who can act on data trends shaping the industry.

In this invaluable session, Sucharita Kodali, Forrester’s VP, Principle Analyst, explores retail trends through a data lens.

As a leading authority on e-commerce, omnichannel retail, consumer behavior and trends in the online shopping space, Sucharita will talk about topics such as:

  • Macro changes shaping the industry
  • How consumer spending habits have changed over the past year
  • The rising trend of DTC within the industry and how this affects both ‘cult’ and commoditized brands
  • How (and how not!) to run a successful subscription model
  • Which metrics retailers should be focusing on when measuring the success of digital
  • The trend of ‘hold out’ brands who have seen growth despite not investing with ‘tech titans’



Watch on Demand Now!

Meet The Speaker

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