RR Replay

The Post Pandemic Reality of Retail:
Forrester’s Analysis of Trends Shaping the Industry

Available On Demand


The Trends That You Need To Know…


There’s no denying the widescale change and disruption the pandemic caused. However, with that change comes a wealth of opportunity for retailers who can act on data trends shaping the industry.

In this invaluable session, Sucharita Kodali, Forrester’s VP, Principle Analyst, explores retail trends through a data lens.

As a leading authority on e-commerce, omnichannel retail, consumer behavior and trends in the online shopping space, Sucharita will talk about topics such as:

  • Macro changes shaping the industry
  • How consumer spending habits have changed over the past year
  • The rising trend of DTC within the industry and how this affects both ‘cult’ and commoditized brands
  • How (and how not!) to run a successful subscription model
  • Which metrics retailers should be focusing on when measuring the success of digital
  • The trend of ‘hold out’ brands who have seen growth despite not investing with ‘tech titans’



Watch on Demand Now!

Meet The Speaker

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