The Omnichannel Path to Customer Loyalty in Retail

Watch Now | 35 Minutes

The Omnichannel Path to Customer Loyalty in Retail

Brand loyalty is fluid, influenced by many factors, such as cost, quality, service, and more. In an ever-changing retail landscape, what can marketers do to guide customers on the path to true loyalty? 

Join Gwen Lafage, VP Marketing, Global Brand and Content at Sinch, and Kelsey Jones, Global Head of Product Marketing at Emarsys, as they discuss how personalized, omnichannel experiences develop lasting bonds between customers and brands.  

You’ll learn: 

  • How to sift through the inherent complexities of omnichannel engagement to deliver seamless, personalized cross-channel experiences that promote loyalty. 
  • Ways you can go beyond email! Learn the impact of different channels, including email, SMS, mobile, and more. 
  • Insights from our recent Customer Loyalty Index and what the latest data on customer behavior means for your marketing strategy. 
  • The five types of loyalty and what they mean. 
  • Why taking a data-driven approach to understanding your customer is so important during the peak shopping seasons… and beyond! 

Watch Now

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