The Next Era of Consumer Engagement: Uniting Shopper Marketing, Retail Media & First-Party Data 

About This Webinar:

As retail media grows in influence, traditional advertising, shopper marketing and digital-first strategies are converging. Brands must determine how they can balance short term sales objectives with long term brand-building and customer loyalty.

Watch this panel discussion, from the Personalization Masterclass, as hosts of The CPG Guys and The FMCG Guys – the most influential consumer goods podcasts on both sides of the Atlantic – moderate a esteemed panel of CPG brands through topics such as:

• How brands use first-party data to transform insights into personalized, performance-driven engagement
• Omnichannel growth strategies that drive long-term value and customer loyalty
• How brands can stay competitive in retailer-driven ecosystems