Tech-Bloat To Tech-Optimization, Investing To Win In A Cut-Back Economy |
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Watch Now | 25 Minutes |
Tech-Bloat To Tech-Optimization, Investing To Win In A Cut-Back Economy
In a volatile economic landscape, businesses are being challenged to create cost savings and resource efficiencies to ensure resilience. What are the essential tools that brands need to continue investing in, and how can marketers overcome resource constraints to thrive in a time of scarcity? This session was recorded at Emarsys Power To The Marketer Melbourne 2023.
In this panel discussion, we’ll find out from brands of different scales how they’ve dealt with shrinking resources, built smart tech stacks, and used data to innovate in times of uncertainty.
Watch the video to discover more from:
- Sophie Lawson, Village Roadshow Theme Parks Digital Marketing Manager
- Dr Brent Coker, The University of Melbourne Academic Digital Marketing
- Lester Martinez, Blooms The Chemist Head of Performance Marketing
Watch now!
Watch Now
