Supercharging Contextual Commerce with Customer Loyalty Programmes |
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Available On Demand | 30 Minutes |
About This Webinar
This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business.
Supercharging Contextual Commerce with Customer Loyalty Programmes
Australia has been ahead of the game when it comes to the Covid-19 pandemic, and so are their retailers. CUE clothing, Australia’s largest local fashion manufacturer, is leading the way when it comes to bringing people back to physical stores.
In this session, CUE Clothing’s Chief Innovation Officer Shane Lenton talks about how their highly engaged customer loyalty programme encouraged a return to in-store traffic and interactions as pandemic restrictions lifted.
Find out how CUE Clothing:
- Created a community through loyalty programmes
- Drove contextual commerce through automation and personalisation
- Used automation to drive in-store traffic as the pandemic lifted
Shane will also explore how the Facebook API is able to improve offline attribution, providing an alternative to the troublesome tracking pixel.
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