Scaling With City Beach: The Next Step For Loyalty Growth |
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Scaling With City Beach: The Next Step For Loyalty Growth
While brands have now collected vast wealth of data about their customers, challenges with growing the database still exist. Leveraging the wide range of customer segments and demographics can help create a devoted base of customers that return to the brand time and time again.
This session was recorded at Emarsys Power To The Marketer Melbourne 2023. In this conversation, City Beach shares their journey of growth and scaling with loyalty.
Watch the video to discover more from:
- Mike Cheng, City Beach Head of Digital
- James Neill, City Beach Customer Lifecycle Manager