Performance Series

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Performance Series

The Performance Series is a quarterly, topical series that guides marketers to make the most of the platform by providing use-case examples, best practices, and how-to advice.

Welcome to our vault of fireside chats with the Emarsys technical adoption team. Made for marketing practitioners, e-commerce professionals and channel managers, the series aims to deliver raw, real insights directly from the source. This is where we connect the strategy with the tactical – high-level business principles with direct, in-the-weeds action to help you deliver better outcomes for customers.

Season 1

What you’ll learn:

  • How to encourage first purchases with welcome series and lead engagement campaigns
  • How to use post-purchase series to spur continued engagement
  • How to incentivize lapsing and defective buyers to continue to come back

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