Performance Series, Season 2, Episode 2 (AMER): Using Your Website as a Strategic Transactional & Opt-in Touchpoint
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Available On Demand |
About This Webinar
The Performance Series is a quarterly, topical fireside chat series that guides marketers to make the most of the platform by providing use-case examples, best practices, and how-to advice. Season 2 sessions focus on omnichannel strategies with deep dives into web and mobile.
Key Takeaways:
- Use your website to serve customers across the lifecycle
- Use permissioning, replenishment, and product recs to convert web traffic
- How to ensure consistency with coupons, content and communication across channels
- How to deal with the changing privacy rules to gain opt-in consent
- Customer use cases and examples of web channel strategies
About the Session
- What: Informal 25-minute fireside chat, plus Q&A
- Where: Webinar (link upon registration)
- When: Available on demand
- Why: Learn how to use web channel at the core of your digital strategy
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