Performance Series 2 Episode 1 (EMEA/AMER):
On Demand | 30 Minutes
About This Webinar
The Performance Series is a quarterly, topical fireside chat series that guides marketers to make the most of the platform by providing use-case examples, best practices, and how-to advice. Season 2 sessions focus on omnichannel strategies with deep dives into web and mobile.
Setting the Stage for Omnichannel Marketing
- Why marketers are challenged with siloed tech stacks
- How to ensure systems gel and “talk”
- How to go from single to multi-channel
- How to go from batch-and-blast to omnichannel
- You want to get to omnichannel – but what do you need to do first?
- Why you should think of your channels as a collection of communication