Own Your Inbox By Optimizing Your Deliverability

About this training:

Take a deep dive into the world of email deliverability to learn the nuance of what gets emails to inboxes and what keeps them out. Led by SAP Emarsys’ Jessica Becker, Training Manager (EMEA & DACH), and Norman Fisher, Deliverability Consultant, this practical session covers the levers you need to pull to control every send: engagement, content quality, data hygiene, and disciplined sending practices, plus the SAP Emarsys tools that make it easier. 

Content highlights:

Watch this on demand webinar to find out: 

• Deliverability fundamentals: How ISPs score reputation (clicks, unsubscribes, complaints, bounces, sender history). 

• Benchmarks & diagnostics: Global thresholds for clicks, bounces, unsubscribes, and how to spot issues in Analytics and Domain Reporting. 

• Segmentation that protects reputation: “Engaged audience” recipe (click-only last 90 days), Smart Insight options, and block targeting for relevance. 

• Content that clears filters: Subject lines and pre-headers, spam triggers to avoid, alt text, email size guidance, and dynamic personalization. 

• Built-in boosters: Campaign Check (health score), Subject Line Generator, Send Time Optimization, and safe volume ramping to maintain inbox placement. 

Watch on demand now and put these deliverability strategies to work the next time you hit send.