Ochsner Sport’s Personalization Journey: Bridging Creativity & Conversion |
|
Watch Now | 25 Minutes |
Ochsner Sport’s Personalization Journey: Bridging Creativity & Conversion
As Switzerland’s largest sporting goods retailer, Ochsner Sports has felt the pressure in recent years to up their personalization game. They achieved this by doing two important things – building a cross-functional personalization program and using data-driven insights to unlock true customer centricity. Ochsner Sport’s Team Lead for Online Shop Management, Jan Cahlik is joined by Dynamic Yield’s Director of Product Marketing, Emma Furlong to discuss:
- How Ochsner Sport is finding innovative ways to bridge the gap between traditional marketing and e-commerce
- The mindset change they have driven internally to enable cross-functional collaboration
- Three actionable insights from their personalization program that yielded the most impact
Watch now!
Watch Now
