Lunch and Learn: More Than Commerce: How CPG Brands are Building Direct-to-Consumer Engagement |
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About This Webinar:
There has been a huge shift in brands moving direct-to-consumer. But not all brands have an e-commerce offering and if they do, it’s not their main source of revenue. With an increasing remit to build brand affinity, drive loyalty and earn share of wallet, how are CPG brands leveraging omnichannel strategies to build authentic customer relationships?
Watch this session, from the Omnichannel & AI Masterclass, to hear from Don Brett, CPG View Podcast host, as he leads an esteemed panel of CPG brands through topics such as:
- The importance of a first party data strategy in 2024
- What value exchanges are being created across the customer journey
- How brands are balancing personalization with consumer trust
- AI’s role across this whole ecosystem and its new applications
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