Lingering and Longing: The New Language of Loyalty

Lingering and Longing: The New Language of Loyalty

The web 3.0 world has burst onto the scene against a backdrop of economic shortages, political upheaval and cultural revolution. This has created a tension between demand for novelty and exclusivity and increasing price sensitivity.

In this conversation, recorded from Emarsys Munich PTTM Festival Event, we’ll find out from BMW what challenges they’ve identified when it comes to customer loyalty. Jenny Treiber-Ruckenbrod, CMO BMW Germany, will discuss their ventures into the experience economy, the evolution of their loyalty programmes, the impact on long-term revenue and how they measure success when introducing new brand features.

Watch now!