Lessons From An Omnichannel Leader

Lessons From An Omnichannel Leader

Brands need to prioritise customer retention — with brand loyalty critical as consumers pull back spend. In this fireside chat, we’ll hear how Carolyn Dawkins, David Yurman CMO, is tackling macroeconomic challenges and creating frictionless consumer experiences in a world of disruptions. An unmissable opportunity to learn about the direct impact of omnichannel marketing on brand performance, awareness, reach and revenue.

This session was recorded at Emarsys Power To The Marketer New York 2023 in association with Vogue Business. Brand leaders discuss the tools, skills and culture needed to be insights driven, the opportunities and threats of generative AI and how to blend data with creativity.

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